Unity apologizes for installation fee plan, promises “changes”


Unity has apologized for their installation fee payment scheme which was announced last week, the company promised “changes” to their future plans as a direct result of “honest and critical feedback”.

In a recent Tweet, the company reached out to users in an attempt to quell the outcry from both developers and gamers alike:

“We have heard you. We apologize for the confusion and angst the runtime fee policy we announced on Tuesday caused. We are listening, talking to our team members, community, customers, and partners, and will be making changes to the policy. We will share an update in a couple of days. Thank you for your honest and critical feedback.”

The payment plan announced last week would have charged developers per installation after reaching a threshold of revenue and total installations. This meant that a developer would be charged approximately $0.15 USD everytime their game was installed. This already made some developers worried, especially those who made cheaper games, or even free-to-play games with microtransactions.

To make matters worse, Unity later elaborated that these fees would not only apply to reinstallations by the same user, but they may even apply to illegally downloaded copies. This would be due to Unity’s seeming inability to differentiate between a legit and pirated copy when executing the installation. Unity later walked back the “reinstallation” issue.

Despite the constant damage control, developers continued to threaten to pull their games from stores and switch engines entirely. As a result, Unity eventually offered their recent apology.


A basement-dwelling ogre, Brandon's a fan of indie games and slice of life anime. Has too many games and not enough time.

Where'd our comments go? Subscribe to become a member to get commenting access and true free speech!