Amazon Games’ colonial-themed MMORPG New World has reportedly lost 70% of players a month since it launched.

The game launched September 28th, and rose to 700,000 concurrent players. According to Steam DB, this figure rose to a peak 900,000 players by September 30th; before gradually falling to 377,000 players as of this time of writing. Exputer reports while the game was the most played Steam game at launch, it is now in the third overall spot.

Exputer also note that with the game’s $39.99 USD price tag, and the game being designed to retain players nigh-indefinitely, the sudden drop is not negligible. They note that while there does not seem to be a singular reason, the major complaint is monotony. Earlier claims of the game bricking GeForce RTX 3090 (seen during the closed beta) have also reportedly resurfaced on other GPUs.

The news may sound familiar to those who remember Crucible, a free-to-play shooter which shut down just over five months after launch in 2020. The game had two game modes cut shortly after launch, and re-entered beta over a month after launch; following poor reviews (including our own) and dwindling player numbers.

It is not hard to imagine Amazon Games may be afraid the same fate that befell Cruicible could happen to New World, especially while Final Fantasy XIV is seeing record numbers; tempting players away form MMOs such as World of Warcraft. It recently surpassed 24 million registered players, and became the most profitable Final Fantasy game.

New World is now available on Windows PC via Steam. In case you missed it, you can find our preview here, and can expect our review soon.