Spike Chunsoft Opens North American Branch

Spike Chunsoft, the Japanese developer known for the Fire Pro Wrestling and Danganronpa franchises, has opened their own studio in North America.

The new American branch is known as Spike Chunsoft, Inc. and it will serve as the base of operations for their global publishing and localization strategy under their Japanese parent company, Spike Chunsoft Co., Ltd.

Here’s a message from company president and CEO Mitsutoshi Sakurai:

Ever since our merger in 2012, we at Spike Chunsoft have dedicated ourselves to creating fun and unique titles. Our world today is more connected than ever — we can play games with people across the globe and exchange information in multiple languages instantaneously.

But even as information is more easily shared, the world still holds a wealth of undiscovered entertainment. As Spike Chunsoft, it is our goal to cultivate this potential into something new and memorable that transcends time, genre, and nationality.

Until now, our titles were produced in Japan and distributed worldwide by our business partners. But given how the instantaneous speed of information has become the norm, we believe that communicating with our overseas audience directly is a new avenue for us to create joy.

Spike Chunsoft, Inc. connects us with our fans and their passion to producing more of the fun and unique titles the global community has come to expect from us.

We can’t wait to say “Hello, world!”

A similar move was made by another Japanese studio, Arc System Works, who announced their own North American localization branch earlier last month.

The developer will release more information regarding this new development at next year’s Game Developers Conference, in March 2018.

Brandon Orselli

About

Big Papa Overlord at Niche Gamer. Italian. Dad. Outlaw fighting for a better game industry. I also write about music, food, & beer. Also an IT guy.

  • chaoguy

    Here’s hoping this is a sign they’ll use NISA less and less. But depending on who they hire and what the HQ does and does not know- it could also be the same.

  • Ace

    Please hire people who won’t fuck up your properties.

  • Chocolate ISISCream

    I’ve never had an issue with Danganronpa 1, 2 V3 or UDG, but anything is better than NISA I guess.

  • ProfessorFluffy

    This has got to be hitting NISA hard. If I recall correctly, this was the biggest selling series they were releasing. Aside from NIS titles, all it seems that they have left are overprice collector editions for 3rd party games.

  • Neppers

    Another nail in NISA’s coffin. They are an outdated relic from the early 2000’s PS2 era, back when niche Japanese games rarely ever left Nippon. Good riddance.

  • Tubsiwub

    Seeing as they released ANOTHER Atelier game, I think they still have that series despite the fact that we heard that Gust stopped the licensing.

  • Tubsiwub

    Not sure if this is something to celebrate (as different branches can often spark ideas that don’t align with the main branch *cough* NoA), but I’m happy if this improves anything. The games have been fine so far, so I only see this as a way to like… save money down the road?

  • Vex

    NISA losing anything is a sign to celebrate.

  • PenguinPlayer

    More and more japanese companies keep opening branches in the US. I don’t know yet if this is good news or bad news, but it certainly is news.

  • aquagon

    The Atelier games have been handled by Koei-Tecmo from Atelier Ayesha on, so the only thing NISA has to do with them is the production and distribution of the limited editions.

  • CrusaderEsper

    It’s funny how NISA went from one of my favorite companies to one of the worst nearly overnight. The loose dubs in the Neptunia games followed by the needless censorship in Mugen Souls and then Criminal Girls means they get none of my money now… when I used to be buying nearly everything they released. Thank god Japanese companies are getting out from under them potentially poisoning their brands.

  • orbo

    NISA has been controversial for a while now, and after the Ys 8 shitstorm I wouldn’t be surprised if that had some influence on this decision.

    Sucks for NISA, but it’s hard to feel bad when they’ve become the worst parts of, when they’ve become everything people hate about localization groups.

  • Tubsiwub

    Oooooh, I see. Still, I thought NISA lost the right to produce the physical editions.

  • Kiryu

    Good for the fans of their games,now Falcom next please.

  • ProfessorFluffy

    As aquagon said. when Koei-Tecmo acquired Gust, they kept the localization in house. NISA seemed to have made an agreement to produce limited editions for Gust’s games though. That’s likely why they produce the limited editions for the Atelier games as well as for series they never worked with like Nights of Azure.

  • CDan

    Not hard enough.

  • BFG

    Good translators in video game localization is a myth, because it doesnt pay enough for the skill they have

  • Mechonis

    And now you see why NISA is trying to get up Falcom’s ass

  • Jack Thompson
  • ProfessorFluffy

    Luckily when trying to court Falcom, NISA started jerking off in the middle of the restaurant before the hors d’oeuvres even showed up.

  • Good that means faster localizations and more PC support.

  • Are you speaking from experience?

  • NISA losing is always a good thing.

  • iswear12

    This. Cautious optimism is wise for this lads.

  • Eighto

    I’m still a tad bit afraid. Hopefully they also don’t turn out to be NISA and start shoving an agenda in their future localizations. It might help if they decided to go back and relocalize their previous games to engender some goodwill for the fans if they’re wanting to take the XSEED route, but I specifically think that they probably figured that they could do NISA’s job much more easily and cheaply than paying them to localize it for them.

  • NISA are still an amazing company, you guys are trippin’.

  • THE 42 YEAR OLD LOLI

    That is always a possibility, but personally, I’d like to believe this is a good thing until they give a reason to think otherwise.

  • grgspunk

    Say goodbye to the Danganronpa franchise, NISA.

  • BFG

    Ask around and observe to see the difference between “literary” translations (fiction books, manga, comics, anime, video games, etc) and technical translations (business contracts & legal documents, academic papers, financial statements, international administration in general). The reasons why good translators are choosing the latter category are because they not only get paid better, but also that their skill feels genuinely appreciated. Good translators also have also a strive for improvement, in order to pursue the best accuracy, and it’s absolutely necessary that you have to convey the same meaning and intent as the original document you’re translating, because you cant allow yourself to be negligent in the technical translation field. Otherwise a single mistranslated sentence or one badly worded paragraph can get yourself thrown into a maze of legal troubles with inspectors and your client(s).

    The difference of quality is thus shown since technical translations requires a high degree of expertise and understanding of both the sources and target languages, as well as good writing skills, enough to convey the minimum necessary to avoid any shitstorms in the long run.

    The literary translation field is filled with idiots, with the worst of them who cant take criticism at all (The best examples are the ones complaining on social media). Companies recruit people that took a foreign language for only a few months and those who failed college to study translation.

    It’s also not helped that the average consumer enable and encourage terrible translators, and is certainly the main reason why they still continue having a job. Otherwise, if the literary translations (localizations) were treated the same way as the technical translations are held, those idiot translators would be out of job the first day they stepped in. The average consumers are what enabled this situation of localizations. So long as there arent major fuckups, they dont care.

    So yeah if you really do care about japanese video games (and other media, like mangas for instance), it’s much more preferable to self-practise into learning the japanese language and get the original materials, than still relying on the field of localizations.

  • Feniks

    Can you hear it Nisa? The sound of DESPAIR. Squish squish.

  • Warrior90

    Ahhhhh. Getting good use out of that I see.
    Goooood, let the fifty shades of smug spread.

  • lol, there’s always one.

  • Eldhin Hellknight
  • grgspunk

    Sounds more like good translators in anime/manga/games have less of an incentive to make their translations accurate, rather than the fact that they feel less appreciated.

    If a translator translating a legal or technical document fucks up, he gets his ass fired.

    If a translator translating a videogame script fucks up, the company he works for will defend his fuckups as being part of an attempt to appeal to a “greater audience”.

    See why they fuck up our games so much?

  • grgspunk

    It’s not going to happen. NISA will still have the license to the previous games. If they do better than NISA, then that performance will show in future localized titles.

  • Maria Maasaa

    “Spike Chunsoft Opens North American Branch”

    Good for them

    “It’s in California”

    God damn it…

  • JohnnyCageFan2

    It would be hysterical if all of these American branches are just NISA or some other (shit) localization company providing their services under a different name.

  • BFG

    You’re right, but I meant “appreciated” in the sense good translators are using fully their skill, which is actually required in technical translations. Meanwhile it doesnt even matter if you’re fluent or not for localizations of foreign entertainment media, the average consumer wont also give much a damn.

  • grgspunk

    Lol, where else did you expect them to set up shop? Kansas? Alabama? West Virginia?

    California has the highest population of people of Japanese descent living in the US. Since the SC Inc will have a Japanese owner, of course they’d set up shop there.

    It’s the same with every pther company that localizes niche Japanese games. IFi, NISA, ASW USA, Aksys, Atlus USA, XSeed all come from CA for the same reason: They’re run by Japanese people who live there.

  • Maria Maasaa

    “OMG why would they not move to one of the most heavily populated states in the US? And where a good majority of the games industry are? I bet you don’t even play video game!”

    It’s more about it being easier for ‘progressives’ to worm their way into the company. So maybe chill out instead of thinking you know what another person knows?

  • grgspunk

    Hey alt-right dipshit: Take a look at the CEOs names.

    Do you expect anyone with a name like “Takuro Yamashita” or “Haru Akenaga” would feel welcome setting up a business in a hillbilly hicktown deep-red conservative state like Alabama or Tennessee?

    If you do, you’re an imbecile.

  • grgspunk

    There was never a possibility to begin with. NISA wouldn’t suddely relinquish a license to their best-selling franchise to an upcoming competitor just because of its parent company. That’s why the PS3 Neptunia games are still distributed by NISA instead of IFI.

  • Maria Maasaa

    “This would be a perfectly reasonable assumption for me to make. You took the words right out of my mouth.” I would take a picture of my bookshelves of games but I don’t think i want to see you bleed out the rectum over it.

    “Hey alt-right dipshit” You know that’s like 90% of the people in these comments, right? And I’m not a part of that? Of course not. Because you know more about me then I do, correct?

    “I know you’re uneducated as fuck and all” No. I’m very educated. Thank you for making that speculation only to turn into your own insult.

    “but do you expect that someone with a name like “Koichi Nakamura”,
    “Takuro Yamashita”, or “Haru Akenaga” would feel welcome setting up shop
    and moving their families to a hillbilly hicktown deep-red conservative
    state like Alabama or Tennessee?” Have you ever been to those states? What about Texas, Atlanta or Florida? The ultimate question is; why does this even matter when it wasn’t what I was talking about?

    “If you do, you’re an imbecile.” You didn’t understand the my comment or the context of the joke, you go on a tangent that has nothing to do with my comment, and after I explain the meaning happen the comment to STILL continue your misguided tangent. But sure, I’m the imbecile here.

    https://uploads.disquscdn.com/images/cd8f798ce0e324bc09b1a29bf28edeedb2d4f6f104568872a6e8a83bd1dbfd63.jpg

  • grgspunk

    Yeah, of course you’re the imbecile here. You’re the one that was judging the company entirely on the basis that it was headquartered in California when we haven’t even seen a single product released by them.

    There was no joke intended. If there was, it was a shitty attempt.

    I couldn’t care less about what you claim to be in real life. If you don’t to be labeled as an uneducated alt-right bitch who doesn’t play videogames because you’d rather play politics instead (not that you aren’t), then don’t label anyone/anything else in the same manner.

  • Maria Maasaa

    “You’re the one that was judging the company entirely on the basis that it was headquartered in California when we haven’t even seen a single product released by them.” Except I wasn’t I was judging the place they were going to put the HQ. And what it will open them up to. Just look at NISA.

    “There was no joke intended” There was. But what do I know.

    “If there was, it was a shitty attempt that lacked even the slightest effort to establish any context.” O-oh no. Someone random anon didn’t get my joke. Oh god. What will I do? I should…should go back to comedy coll..pppfffffftttt hahahahahaha! Sorry I couldn’t keep it up. Just because you don’t get the joke doesn’t mean it was bad.

    “I couldn’t care less about what you claim to be in real life.” If that’s so then why are you trying to throw labels at me?
    https://uploads.disquscdn.com/images/98b8c2a34fd723c8a96eb1d9f7ede29e6e042f37cf4c7594f54060daa0d18a4d.gif

  • grgspunk

    “Except I wasn’t. I was judging the place they were going to put the HQ. And what it will open them up to. Just look at NISA.”

    And while you’re at it, look at XSeed or IFI. They’re all in the same place, but have a different outlook on releasing their games than NISA.

    But details like that are too much to handle for a dumbfuck like yourself, amirite?

    And you’re saying you aren’t judging them but rather the fact that they’ve exposed themselves to SJWs? That’s still judging them, dude.

    “If that’s so then why are you trying to throw labels at me?”

    Because unlike you, I have plenty of experience dealing with people like you. I supported GG for its original (real) purpose of defending videogames and fixing games journalism, only to see it get derailed into being about fighting a meaningless left-vs-right “culture war” that has absolutely nothing to do with videoganes. That taught me a harsh lesson to look out for fucktards like you as much as the SJWs themselves.

    “Everyone who disagrees with me is a naz….I mean an uneducated alt-right bitch who doesn’t play video games!”

    No, go ahead. I don’t think this videogame market has any room for those that disagree.

    And don’t be afraid to substitute “alt-right” with “Nazi” if you wish. You’re the ones that fucked up your own reputation to begin with.

    “In the end, all it took was a joke to get your to sperg out uncontrollably. I didn’t even have to put any work into it.”

    All in a day’s work. As long as the videogame community becomes hostile to people like you, then I got no issues.

  • Maria Maasaa

    “And while you’re at it, look at XSeed or IFI.” Okay. Let me ask you this. Why is it that the newest Ys game was given to NISA and not Xseed (now Marvelous USA)? Think about that for a bit.

    “But details like that are too much to handle for a dumbfuck like yourself, amirite?” Details like both companies have censored their games just like NISA has? Yeah I am TOTALLY overlooking things here.

    “And you’re saying you aren’t judging them but rather the fact that
    they’ve exposed themselves to SJWs? That’s still judging them, dude.” I am saying that in moving the company HQ there (not really much of a choice for them but they COULD look elsewhere) they will be exposing themselves to it. It’s like if a healthy person walks through an open air sick ward and thinks they aren’t going to catch something. We’ve already seen them weasel their way into dubbing companies as well as gaming and comics.

    “I supported GG” Oh man good for you! Round of applause. You SUPPORTED GG! I was in GG from the start. I was a digger for GG. I was there for each narrative change. And I got out when all it became was e-celeb infighting. I stood with the people who wanted real change for gaming journalism. I also stood with the people who wanted to see less of PC politics pushed in their face. These two things have a common thread lined by nepotism. And you know what it is.

    “I don’t think this videogame market has any room for those that disagree” Then you don’t believe in discourse. You don’t believe in conversation. Probably because no one outside a forum will talk to you.

    “And don’t be afraid to substitute “alt-right” with “Nazi” if you wish.
    You’re the ones that fucked up your own reputation to begin with.” Boy, starting to sound more and more like a tumblr hug box in here. You sure you’re not the one that fucks up reputations?

    “All in a day’s work. As long as the videogame community becomes hostile to people like you, then I got no issues.” I’m not goning anywhere ^^ You little slights against me aren’t gonna stop me from posting or playing vidya. You’ve done nothing. But with a lifetime of that behind you; I’m sure you’re already use to it.

    https://uploads.disquscdn.com/images/484c085c3a3c233bc07d3704d4a4ea43961758663a07cc2abf40246471deb944.jpg

  • grgspunk

    “Okay. Let me ask you this. Why is it that the newest Ys game was given to NISA and not Xseed (now Marvelous USA)? Think about that for a bit.”

    XSeed isn’t Falcom’s subsidiary, dumbass. They never had any exclusive deals to license Falcom’s game franchises to begin with.

    “Details like both companies have censored their games just like NISA has? Yeah I am TOTALLY overlooking things here.”

    Oh yeah, you’re TOTALLY overlooking the fact that IFI already stated they would censor anything after butchering Monmon, their very first game or the fact that they just released an uncut PC version on Steam.

    You’re also TOTALLY overlooking Tom’s objections to the localization decisions behind Akiba’s Trip, or the fact that he publically refused to be credited in the game.

    Meanwhile, NISA continues to be unapoligetic and unwilling to admit their mistakes in their censorship. TOTALLY overlooked right there.

    “I am saying that in moving the company HQ there (not really much of a choice for them but they COULD look elsewhere) they will be exposing themselves to it. It’s like if a healthy person walks through an open air sick ward and thinks they aren’t going to catch something. We’ve already seen them weasel their way into dubbing companies as well as gaming and comics.”

    You can dress it up and make fucking excuses about how you’re not judging them all you want, but that still doesn’t change the fact that you’re judging when they haven’t even bothered to release anything here.

    “I supported GG” Oh man good for you! Round of applause. You SUPPORTED GG! I was in GG from the start. I was a digger for GG. I was there for each narrative change. And I got out when all it became was e-celeb infighting. I stood with the people who wanted real change for gaming journalism. I also stood with the people who wanted to see less of PC politics pushed in their face. These two things have a common thread linked by nepotism. And you know what it is.”

    Yeah, that’s what you guys all said. That is, until the narrative became focused on doing nothing wasting time on thr left-wing ideology and treating videogames as a front in some greater “culture war” that only you fucktards care about.

    All I wanted to do was play vidya, and you alt-right shitheads barged in, thinking we’d follow your every whim just because our enemies happened to be left-wing SJWs. How stupid do you think us gamers are?

    You’re a horrible liar if I haven’t seen one. I’m not falling for your bullshit.

    “Then you don’t believe in discourse. You don’t believe in conversation. Probably because no one outside a forum will talk to you.”

    You know what? You’re right!

    I don’t believe in “discourse”. I don’t believe in “discussion”.

    You know what I believe in? I believe in suppression. I believe in deterrence.

    Us gamers and weebs have been fucked with for political reasons for far too long to tolerate dissent from anyone, whether they be from outside or outside of the industry/community. The more “discourse” that takes place, the more we risk giving idiots the impression that their “opinions” are acceptable. The more we “discuss” with them, the more we risk letting them fuck with our industry even further.

    Fuck that. I’d rather wage war and drive out any fuckers that have even the smallest of potential to fuck with vidya, be it left-wing SJW invaders or right-wing alt-right infiltrators. You guys are just as much of a threat as those hipster fucktards.

    As long as we tolerate political “discourse” in gaming, the more we risk letting in idiots that want to fuck with us.

    You think that’s authoritarian? Well guess what, you’re right!

    That’s the whole point.

    “Boy, starting to sound more and more like a tumblr hug box in here. You sure you’re not the one that fucks up reputations? The fact that you don’t see you are using the same kind of tactics and rhetoric as they are against your OWN ALLIES over a joke you didn’t like is really telling.”

    Oh, I’m sorry, Is it sounding too much like a Tumblr hugbox in there? Then close that browser tab you have open on r/the_donald, for fuck’s sake.

    I never considered you alt-rightists an ally to begin with. You think I’ve somehow forgotten that right-wingers and bible-thumpers tried to fuck with vidya and entertainment during the Bush years before the SJWs took over?

    If I could fuck up your reputation worse than it already is, I’d do so in a heartbeat.

    “Your little slights against me aren’t gonna stop me from posting or playing vidya.”

    It’s impossible to “stop” you from playing vidya if you never even played it to begin with, dumbass.

  • Maria Maasaa

    I’m not even gonna quote any of this. All I can ask is one question. Who hurt you, anon? Because you have gonna off the deep end and turned yourself into a Kotaku/Polygon article.

  • grgspunk

    The answer to that question is people who push politics into my videogame industry/community, both liberals and conservatives.

    I’m out for blood.

  • Maria Maasaa

    Enjoy being lonely then. I wasn’t here to push politics. But your autism blinds you.

  • grgspunk

    It’s better to have no friends at all than to have “friends” that are poised to turn against you at the drop of a hat.

    As a guy who loves to play vidya, I’m more than willing to make the sacrifice.

  • Maria Maasaa

    Call bullshit if you like; it’s the truth.

    Whelp, good luck with that friend. Hope you don’t blow your brains out by the time you hit 30.

  • grgspunk

    That’s what they all say. But “truth” hardly even has any meaning to fuckers like you. They’ll invariably and inevitably push politics anyways. You are no exception.

  • Maria Maasaa

    Sure thing, buddy. Sure thing.

  • grgspunk

    Sure thing indeed.