SNK Corporation’s New Rebranding and Logo Channels Nostalgia


It’s December 1st in Japan, so that means SNK Playmore has officially rebranded itself to SNK Corporation.

This rebranding also affects the literal name of the company, aligning it with the original name of the classic developer and hardware manufacturer. Featured above, you can view a sample of the company’s new logo that will preface all of their future games.

Originally founded in 1973 by Eikichi Kawasaki as Shin Nihon Kikaku, the company was later rebranded to SNK Corporation in 1978, which it operated as until 2001. It was around this time the company saw financial woes and got acquired by Kawasaki’s new company, Playmore, in a bid to acquire its intellectual properties.

Following this, the company was reformed as SNK Playmore, only to later be acquired by the Chinese company Leyou Technologies. Ironically, this acquisition helped provide enough support that SNK stopped producing pachislot games and has since returned to traditional game development – with The King of Fighters XIV being their first new game.

In case you missed it, you can find our review for The King of Fighters XIV here (we highly recommend it!). It’s worth mentioning The King of Fighters XIV is getting a sizeable update soon, improving the fighter’s in-game visuals, alongside the regular character balancing and bug fixes.

How do you feel about SNK making big strides to return to their glory days? Sound off in the comments below!

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Brandon Orselli

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Founder & Editor-in-Chief at Niche Gamer. Italian, but I love Asian culture. I also write about music, comedy, noodles and beer.

  • KissDisqus

    I dig it. Are they working on anything else besides MS and KOF?

  • Mr0303

    I quite like it.

    SNK have been on point lately with the recent PS2 releases on PS4 and KOF XIV was pretty awesome. I’m glad to see them return back to gaming after they’ve spent so much time and resources on pachinko. We can get a new Metal Slug and I would personally like to see an adventure Dragon Gal game.

  • AR7777

    SNK going back to its roots is awesome, hopefully we’ll get new garou, samurai showdown metal slug etc. So many great IPs

    I feel a bit sad because I accidentally bought a used copy of KOF XIV on amazon instead of a new one, I wanted to support KOF.

  • Didney Worl

    I hope so. I want Samurai Shodown 7, Sengoku 4, Real Bout Fatal Fury 3, and Neo Turf Masters 2.

  • Didney Worl

    Well, I think it’s still on sale.

  • Didney Worl

    I want them to revive the cancelled Magician Lord 2 for the 3DS.
    https://www.youtube.com/watch?v=XEYkWjsIQ3k

  • Didney Worl

    The future truly is now. Long live the new SNK!

  • Going back to their roots is a smart move, as it not only reinvigorates old fans, it secures new fans like myself as a customer. I look forward to playing more of their titles!

  • Kiryu

    I like it,it reminds me of the good old SNK.

  • John Beeks

    From SNK Playmore to SNK Corporation, such innovation. That’s gonna help your ailing gaming business…sure…changing your company logo.

  • Bret Hart

    Pure sex.

  • Lea Pastillaroja

    Sorry SNK, we’ll talk again when you ditch those ugly 3D poligons and embrace the glorious 2D pixel art of previous KoF games

  • John

    That’s pretty expensive though. There’s a reason KoF13 had a relatively small character roster, and that the Metal Slug games all look exactly the same (not that they aren’t fun regardless, of course).

    I love their sprite art as much as you, but SNK simply isn’t as big a name as they used to be.

  • Sick Old Marmelade Grandpa.

  • The best there will be.

  • i keep misreading “titles” as “titties”

  • Wouldn’t mind some Last Blade 3 myself, that has to be one of the most “romantic” fighting games ever

  • Heresy Hammer

    Make SNK great again !

  • magicalfollower
  • AR7777

    In my country people can only import 4 packages worth of $200 each per year without paying taxes but you still have to pay $20 per kilo and the courier bills.
    Also even if you buy a single game it’s going to eat up one of your four tax free packages.

    After that if you want to buy anything you have to pay an additional 60% of the item’s price in local taxes.
    Also if you exceed $100 you have to pay a a certain fee to a customs employee in order to receive your package.
    In conclusion. For me it’s not as simple as just buying a new KOF and selling the used one I accidentally bought, even if the game’s still on sale.

    If I wanted to buy it in a local store I’d cost me from $90 to $120, that’s what a PS4 game costs here.

    Third world problems I guess.

  • Zero Eternity
  • Brexit, Trump, Castro dying, now the SNK brand is whole again…

    Is 2016 the best year ever, or what? LOL

  • I love Niche Gamer.

  • Γεώργιος Αρχαιοκαπηλίδης

    New Metal Slug game. Please make it happen.

  • Himegami Aisa

    holy heck that’s some cute fanart

  • Raymercer

    Finally SNK is back!, good now bring back the games that made them famous and awesome by making some well deserve sequels , like Alpha Mission 3, Magician lord 2, last blade 3, the super spy 2, nam-1975 2, a new better samurai showdown , Kof, Snk vs capcom sequel, Ikari Warriors , aerofighters, p.o.w prisoners of war,a new Fatal fury, samurai showdown vs last blade, Ninja combat 2, Super baseball 2020 sequel, baseball stars 3, Pulstar 2, league bowling 2, king of the monsters 3, Sengoku 3, kazuna encounter 2, Art of Fighting 4, Shock troopers 3, Garou: Mark of the Wolves 2, SNK vs. Capcom: SVC Chaos 2, NeoGeo Battle Coliseum 2.
    Ok, now this would be great, lets go SNK make it happen!

  • Raymercer

    Can you guys and gals at Snk finally finish those unreleased and unfinished NEO GEO prototypes? The list is here https://en.m.wikipedia.org/wiki/List_of_unlicensed_and_prototype_Neo_Geo_games