SNK Corporation’s New Rebranding and Logo Channels Nostalgia

It’s December 1st in Japan, so that means SNK Playmore has officially rebranded itself to SNK Corporation.

This rebranding also affects the literal name of the company, aligning it with the original name of the classic developer and hardware manufacturer. Featured above, you can view a sample of the company’s new logo that will preface all of their future games.

Originally founded in 1973 by Eikichi Kawasaki as Shin Nihon Kikaku, the company was later rebranded to SNK Corporation in 1978, which it operated as until 2001. It was around this time the company saw financial woes and got acquired by Kawasaki’s new company, Playmore, in a bid to acquire its intellectual properties.

Following this, the company was reformed as SNK Playmore, only to later be acquired by the Chinese company Leyou Technologies. Ironically, this acquisition helped provide enough support that SNK stopped producing pachislot games and has since returned to traditional game development – with The King of Fighters XIV being their first new game.

In case you missed it, you can find our review for The King of Fighters XIV here (we highly recommend it!). It’s worth mentioning The King of Fighters XIV is getting a sizeable update soon, improving the fighter’s in-game visuals, alongside the regular character balancing and bug fixes.

How do you feel about SNK making big strides to return to their glory days? Sound off in the comments below!

Brandon Orselli


Big Papa Overlord at Niche Gamer. Italian. Dad. Outlaw fighting for a better game industry. I also write about music, food, & beer. Also an IT guy.