SNK Playmore is Acquired by Chinese Company, Plans for New Games, Cross-Media, More

real bout fatal fury 08-06-15-1

We’ve learned that iconic fighting game developer SNK Playmore has been purchased by an external company.

Chinese company Leyou Technologies has reportedly purchased 81.25% of SNK Playmore’s stock, for $63.5 million. This grants Leyou majority stake over SNK Playmore.

The key reasoning behind this purchase comes from Oriental Securities CEO Zheng Jianhui (who are part of the joint venture with Leyou), who said they bought SNK for their characters and various intellectual properties.

Here’s where things get a bit more interesting – Leyou Technologies are planning to expand their business strategy with this purchase to be more like Marvel, meaning new projects with SNK Playmore’s IPs outside of games. However, this includes more games, tv shows, movies, and so on.

Source: Sina via (Dreamcancel)

Brandon Orselli


Owner and Publisher at Niche Gamer and Nicchiban. Outlaw fighting for a better game industry. Pronouns: Patriarch, Guido, Olive.

  1. Fenrir007
    August 6, 2015 at 6:28 pm

    Ah, great. Expect a focus on F2P crap now.

  2. Like Whatever
    Like Whatever
    August 6, 2015 at 6:32 pm

    I just want Metal Slug 8.

  3. Lex
    August 6, 2015 at 6:38 pm

    Aw, fuck. F2P trash here we come.

  4. Reyhip
    August 6, 2015 at 6:42 pm

    The final nail in the coffin has finally been hammered into SNK. Sad to see it go. It’s too bad someone reputable didn’t just make an asset deal for their licenses.

  5. JustaGuest
    August 6, 2015 at 7:05 pm

    SNK’s coffin has been nailed shut for years. This is some Chinese guy uprooting coffins hoping to find a Jiangshi.

  6. JustaGuest
    August 6, 2015 at 7:06 pm

    You say that like SNK didn’t already focus on F2P crap since 2010.

  7. Jack Ripper
    Jack Ripper
    August 6, 2015 at 7:26 pm

    There goes my hope for the next KOF Dream Match.

    Bring on the F2P craps SNK.

  8. Steven T.
    Steven T.
    August 6, 2015 at 8:00 pm

    Suddenly Art of Fighting being a knockoff of Street Fighter got a lot more true.

  9. Fenrir007
    August 6, 2015 at 8:04 pm

    They did, yeah, but now thats all we are gonna get.

  10. Dewey Defeats Truman
    Dewey Defeats Truman
    August 6, 2015 at 8:07 pm

    SNK has been dead for years anyway.

  11. Yabloko Molloco San
    Yabloko Molloco San
    August 6, 2015 at 8:26 pm

    It can’t be worse than more pachinko.

  12. buddyluv324
    August 6, 2015 at 9:03 pm

    You’d think with KOF13 that SNK would build themselves back up but once again we have another company that missed the opportunity big time. But then again they did released that piss port Metal Slug F2P game on Steam.

  13. No_Good_Names_Ever
    August 6, 2015 at 9:06 pm

    Here’s hoping they have better standards than making cheap pieces of shit outside of movies like how Marvel has been with everything but the big screen!

  14. Domhnall
    August 6, 2015 at 9:20 pm

    As a major fan of poorly dubbed kung fu flicks, this is awesome and I fully support it. They should just do this now.

  15. flashn00b
    August 6, 2015 at 9:28 pm

    I was actually expecting Capcom to acquire SNK, so as to introduce the King of Fighters cast as “new” Street Fighter V characters.

  16. Misogynerd
    August 6, 2015 at 9:55 pm

    Can’t wait for the new KoF with stolen Dota and League characters and the f2p MOBA Metal Slug with stolen League and Dota characters.

  17. Godmars
    August 6, 2015 at 10:09 pm

    “We” might not even get it. everything could be China-only if not Asia-only. With a return to region locking to boot.

  18. William Lee Twitch
    William Lee Twitch
    August 7, 2015 at 3:12 am

    That’s the dumbest thing I ever heard. But I would pay to see that happen. I’m a sucker for copyright infringements.

  19. Misogynerd
    August 7, 2015 at 12:14 pm

    The Chinese do certainly love their copyright infringement, and I’ve seen way too many examples of Dota 2/League characters being rip-offed by them.

  20. 2501
    August 7, 2015 at 1:16 pm

    Ken is already cosplaying as Rugal.

  21. 2501
    August 7, 2015 at 1:23 pm

    Man, l can’t help but take pity the way SNK is today, they where completely ahead of time back in the day and even after their bankruptcy/reformation, they still managed to get some gems out.

    What this news says to me is that there is going to be more MOBA/MMO clones and mobile apps plastered with SNK’s characters.

  22. Los Illuminados
    Los Illuminados
    August 7, 2015 at 5:53 pm

    from the ashes…. i see this as a smart move by Leyou Millenium and SNK Playmore. rejoice as i see this as a good thing. best wishes to both of them. interesting times are ahead of us.┬┴┬┴┤(・_├┬┴┬┴

  23. Fenrir007
    August 7, 2015 at 6:27 pm

    That’s true, yeah. And maybe it will be for the best.