Ubisoft have begun to ask their developers to pitch why their games are unique, after the poor reception of Tom Clancy’s Ghost Recon Breakpoint.

For those unfamiliar, Tom Clancy’s Ghost Recon Breakpoint received a poor reception across Windows PC, PlayStation 4, and Xbox One. While metacritic scores were around 50 to 60 (out of 100), user scores were around 2 to 3 (out of 10).

Critics and players criticized the game for being underwhelming overall, with poor characters, dialogue, and micro-transactions that bordered on pay-to-win or removing grinding. When Ubisoft revealed delays to several major titles in their updated financial targets for 2019 and 2020, CEO Yves Guillemot stated Breakpoint‘s first weeks of sales were “very disappointing.”

The official website also offered an updated roadmap for game improvements, and addressed some of the issues players took issue with. “We can’t stress enough how much we appreciate you taking the time to share your thoughts about the game. And while these first weeks have been rougher than expected, we are taking your feedback to heart.”

During the Kotaku Splitscreen podcast, Jason Schreier claimed that Ubisoft staff he has spoken to have revealed that Ubisoft is changing how they accept pitches for new games.

“Conversations I’ve had with people are “Now Ubisoft is changing their mentality big time.” Now it’s all about [how] you have to pitch your game as being super unique, having some unique aspect to it. It all sounds really wild. It’s this really crazy atmosphere.”

While we cannot confirm what is really going on behind Ubisoft’s closed doors, Ubisoft need some good news soon, to satisfy both investors and consumers.