Following their departure from the pachinko business in Japan and their focus on excellence with The King of Fighters XIV, SNK Playmore is now furthering their efforts to win back the trust and love of fans (via GamesIndustry).
The company has now adopted their old logo (featured above), which features their original name, SNK. They’ve also embraced their old slogan, “The Future Is Now,” which many fans will remember seeing from the company back during the 1990s.
“Following the changes of market trends in recent years, SNK Playmore ended its pachi-slot activities from last autumn,” the company said in a statement. “On the eve of its 15th anniversary this August, SNK Playmore has decided to change its corporate logo and slogan in light of the restoration of its principle business as video games, ushering in a new era for the company.”
“This change marks a return to SNK’s rich gaming history,” the company said. “Through the huge success of many of its game franchises in the past, SNK is still a brand supported by countless fans from around the world to this day. The new logo and slogan chosen for this turning point, signifies both a return to the origins of SNK, and revival of our pioneer spirit to always offer long-time fans of SNK, as well as newcomers, entertainment of an even higher quality moving forward. Via this change, we will keep creating games and expand on our cherished IPs in the future.”
This new change in branding is the latest in their aggressive pursuit of chasing their former and even potential new fans, despite the company being acquired by Chinese company Leyou Technologies. One of their new goals is to sub-license and contract new games with their classic IPs like Metal Slug, the King of Fighters, Fatal Fury, and Samurai Shodown.
The company’s latest upcoming release, The King of Fighters XIV is launching for PlayStation 4 on August 23rd in North America and on August 25th in Japan.