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In the midst of an ongoing public and public official outcry towards micro-transactions and lootboxes in the gaming industry, Microsoft has announced a pretty absurd promotional campaign for PlayerUnknown’s Battlegrounds.
Their Xbox Australia team is dropping literal loot crates from airplanes near three of the country’s biggest cities: Sydney, Melbourne, and Brisbane. Featured above, you can view a brief promotional video for the new event.
Each crate includes 25 assorted items like Xbox One X consoles and Elite controllers, as well as Xbox Live codes and of course – download codes for PlayerUnknown’s Battlegrounds. There’s also random PUBG things stored within.
Microsoft will announce the locations of the physical loot crates and the password to unlock them via the Xbox ANZ Facebook page. The crates are being dropped on December 9th, which is the same day the passwords will be shared. There will be an Xbox staff member at each crate, and they’ll only let you unlock the crate if you know the right password.
PlayerUnknown’s Battlegrounds is currently still in development, however it’s available via Steam Early Access and soon the Xbox Game Preview program on Xbox One (on December 12th). The PlayStation 4 version is still up in the air as developer Bluehole is reportedly in talks of extending their console exclusivity with Microsoft.