Elden Ring got a dramatic Thailand ad that’s like a short film

Elden Ring got a dramatic Thailand ad

While most video game ads are full of explosions and/or boobs, Elden Ring got a dramatic Thailand ad that’s more of a short film than an ad.

The new TV ad was produced by Bandai Namco Southeast Asia, and it stars an entire family that re-enacts the opening cinematic from Elden Ring. A family, including parents and their kids are all fighting over their family heirloom – the Elden Ring. A young man reminisces on his childhood fighting monsters, pretending to be a Tarnished.

Soon after his daydreaming, the young man shows up at the family’s house, where they’re all now fighting over who gets ownership of the broken pieces of the Elden Ring. He confronts them and stops the fighting – and even gets grandmom to come back and rejoin the family.

The entire commercial really feels like some kind of Asian drama show until roughly the three minute mark – when the Tarnished faces the camera and it zooms in on his eye, which has the Elden Ring logo. Oh, right – this is an ad for a video game. After that you get actual gameplay from Elden Ring, and it closes out with grandmom fighting the Draconic Tree Sentinel.

Here’s the new commercial:

New to Elden Ring? Learn how to survive the lands between with our Elden Ring guides

Elden Ring is available now across Windows PC (via Steam), PlayStation 4, PlayStation 5, Xbox One, and Xbox Series X|S. In case you missed it, you can find our thorough and spoiler-free review and video review for Elden Ring here.

This is Niche Culture. In this column, we regularly cover anime, geek culture, and things related to video games. Please leave feedback and let us know if there’s something you want us to cover!

, ,


Owner and Publisher at Niche Gamer and Nicchiban. Outlaw fighting for a better game industry.

Where'd our comments go? Subscribe to become a member to get commenting access and true free speech!