E3 (Electronic Entertainment Expo), the world famous trade show for all things video games is officially dead after 28 years.
The first E3 was held in 1995, the show was originally intended to be a place for industry professionals and journalists. Over the decades, E3 opened its doors to smaller bloggers and finally casual attendees similar to a typical video game convention such as MAGFest.
E3 announced their farewell on the event’s official X (formerly Twitter) page.
Over the years, game announcements have become more and more decentralized as console manufacturers and game publishers host their own shows both online and in the real world. Nintendo Direct, State of Play, Steam Next Fest, rather than fighting for attention in a crowded event hall it makes more sense for developers to get special airtime on one of the many showcases throughout the year.
The last E3 event was held in 2021 and saw smaller attendance after being cancelled in 2020 due to the pandemic.