Deadmau5 and Plastikman Announce $4.5M Investment in their New Gaming Platform PIXELYNX

EDM artists Deadmau5 and Plastikman have announced they have received $4.5 million USD worth of investments into their new gaming platform PIXELYNX.

PIXELYNX has received investing capital from other companies such as Animoca Brands, Solana Ventures, and several others, proving once again that NFTs and Metaverse shit has entirely way too much money wrapped up in it. Popular EDM artist and resident internet troll Joel Zimmerman (P/K/A Deadmau5) announced that this new gaming platform got a boatload of money, as an investment in order to open some trippy new metaverse gaming spaces.


Built on Niantic’s Lightship architecture, PIXELYNX plans to find new ways to bring people into ‘the metaverse,’ by allowing music artists to connect with fans via a gaming space. Similar to his performances in other large titles like Fortnite or Core, Deadmau5 is no stranger to appearing in the metaverse, so naturally the next evolution would be to do it on his own platform.

You can find the press release below:

PIXELYNX was created by musicians and technologists Joel Zimmerman aka deadmau5 and Richie Hawtin and music and gaming industry veterans Ben TurnerDean Wilson, and Inder Phull. The company recently announced that it will leverage Niantic’s Lightship Platform and the Augmented Reality Developer Kit (ARDK) to develop a mobile app version of PIXELYNX’s new gaming platform

These investments will fuel continued development of the PIXELYNX gaming platform, which is focused on creating a new virtual world ecosystem that makes it easy for music artists to launch their own interactive environment and monetize it through NFTs, playable experiences, and virtual performances. The platform, due to launch in 2022, is being developed by a leading team of gaming veterans previously at Activision, EA SportsEpic GamesUbisoft and Microsoft.

“Fueled by the ingenuity and creativity of Richie and Joel, PIXELYNX helps artists create their own immersive worlds that can be used to build community, release music, playable NFTs and launch forward-thinking blockchain strategies,” said Inder Phull, CEO and co-founder of PIXELYNX. “Fans can play and engage with artists in the metaverse and experience a new interactive format that blurs the lines between music and gaming. These investments from Animoca Brands and our other investors will help us continue to develop PIXELYNX and connect the dots between music, blockchain and gaming ecosystems by creating a new way for artists and fans to connect and discover music. We are thrilled at the diversity of investors that came in on this round and their belief in what we are doing at PIXELYNX.

$4.5 million USD is a lot of money, but as well all know, there’s a lot of money to be made in ponzi schemes the world of Crypto and BlockChain, so it’ll be very interesting to see what PIXELYNX is able to do leveraging Niantic’s Augmented Reality platform. Personally, I can’t wait to buy an NFT of the Cube v3 trolling the online crowd playing that infamous Ookay Old MacDonald edit of Animals.

For more info, check out the PIXELYNX website.

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