A strange new promotion from the makers of Bocchi the Rock! was unveiled at the Shinjuku Toho building this past week.

Beneath the iconic statue of Godzilla is a poster of Hitori “Bocchi” Gotou dressed as Godzilla, dubbed as Bocchila. Here’s a look:

From what can be known, this looks like an advertisement for the latest Bocchi the Rock films, and Toho, which owns the Godzilla franchise, will be one of the chains that will screen the Bocchi the Rock films.

Here’s a full look at a closer look that was also shared:

The first of the compilation films of Bocchi the Rock! will drop on June 7.