• Sega and JAKKS Pacific Announce Multi-Year Toy Licensing Deal for New Toys, Merch

    by on February 13, 2019 at 9:15 AM, EST

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    Sega has announced a multi-year licensing deal with toymaker JAKKS Pacific.


    The new licensing deal will include worldwide production for a product line based on the Sonic the Hedgehog franchise. The new merchandise will include action figures (featured above), playsets, plush, collectibles and novelty items.

    Fans will be able to get the first look at the new product line at the International Toy Fair on February 16th to the 19th in New York.

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