Sega Confirms Index Holdings/Atlus Buyout

persona 4 golden art 1

We had a report from last night that Sega has acquired Index Holdings, and subsequently Atlus, but now we have the actual confirmation from Sega.

Sega Sammy has confirmed the news via a press release, which you can see here.

In acquiring Index Holdings and Atlus, Sega has opened a new branch called “Sega Dream Corporation”, which will oversee all of Index and Atlus’ operations.

Coming from this, Sega now owns all of Index’s Corps intellectual properties, most notably the Shin Megami Tensei, Persona, and the Etrian Odyssey series.

The transfer is scheduled to be completed on November 1st of this year.

Brandon Orselli


Big Papa Overlord at Niche Gamer. Italian. Dad. Outlaw fighting for a better game industry. I also write about music, food, & beer. Also an IT guy.

  • Brian Mullin

    What happened to the Atlus takeover by ‘Marvelous Entertainment?’ I didn’t think they were the right fit anyway.

  • Brandon Orselli

    So, it’s a little confusing.

    XSEED has essentially become a part of what is now “Marvelous USA,” while they bought Atlus Online from Index before Sega bought out Index and all of their remaining assets.

    So XSEED is still around, it’s just that they’ve been joined by Atlus Online (which is only the mobile/online division of Atlus), the latter of which has been assimilated into Marvelous USA.

  • Brian Mullin

    So…I am still confused. So, Atlus Online and XSEED are owned by Marvelous USA. Sega then owns Atlus USA/EUR ? And Index is also owned by Sega? Did I get that right?

  • Brandon Orselli

    Atlus Online was formed by Atlus USA to handle MMO titles, and after XSEED bought them out they operate under the moniker of Marvelous USA, while both are owned by parent company Marvelous AQL (which is also now going to be just called Marvelous). Atlus Online =/= Atlus, who develop the mainstream SMT and Persona series.

    I think the problem is that when there are this many subsidiaries, it’s hard to track who is actually making what, and who is simply localizing and publishing what. It doesn’t help that lots of the remaining mid-tier Japanese developers are starting to get bought out, like Gust.

  • Brian Mullin

    Thank you. That’s a puzzle game all by itself.

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