Cover, the company behind the idols of hololive has announced that they’re opening their first overseas branch called Cover USA.
The company’s stated goal is “localization efforts to facilitate global expansion”. While Cover does manage English-speaking VTuber talents, currently their business operations and assets are located in Japan. That includes studios for live 3D performances, recording studios, and more.
You can read the part of the announcement below.
COVER USA will uphold its mission “Together, Let’s Create Culture Loved by All” and is committed to expanding its talent group to English-speaking countries and Indonesia, engaging in VTuber business on a global scale. Given this context, COVER Corporation believes that to expand and promote “VTuber” culture globally, it is crucial to establish localized business environments, including tailored content provision and sales activities in each region. In the past year, COVER Corporation has begun to create awareness of the VTuber industry in these markets…
“COVER Corporation is actively striving to promote the culture of Japan-made “VTubers” phenomenon worldwide. Last year, we participated in over 20 anime conventions and successfully held a large-scale live concert in North America. We are excited to announce the establishment of our first overseas branch to further bring awareness to the VTuber culture in North America. Through our North American Branch, we aim to expand our local PR efforts and business operations. We look forward to collaborating with various local companies in the future and are excited about the opportunities ahead.” commented Motoaki Tanigo, CEO of COVER Corporation.
You can check out the full announcement here.
Cover is seemingly trying to expand their presence in the west by creating infrastructure that can support more VTuber activities for English-speaking audiences while located in North America. This will especially ease the burden on EN Vtubers who haven’t yet moved to Japan like some already have.
Thumbnail Art: AkiZero
