• UFC and WWE have combined into $21.4B sports entertainment company

    by on April 4, 2023 at 11:01 AM, EDT

    UFC

    Two massive sports companies – UFC and WWE – have united to form an even bigger entertainment company worth tens of billions.

    Both UFC and WWE have combined into a $21.4 billion sports entertainment company, both of which now fall under a new publicly traded company with Endeavor Group Holdings Inc. getting 51% control and WWE shareholders getting a 49% stake.


    The new and still unnamed business is being lead by Endeavor CEO Ari Emanuel, with WWE executive chairman Vince McMahon serving the same role in the new company. UFC president Dana White will continue his role, and Nick Khan will be president at WWE.

    “Together, we will be a $21+ billion live sports and entertainment powerhouse with a collective fanbase of more than a billion people and an exciting growth opportunity,” McMahon said in a statement (via NBC).

    The new merger comes not long after Vince McMahon, founder and majority shareholder of WWE, made a surprise return to the company in January and promptly announced it was up for sale.

    UFC headliner Conor McGregor is already pining at holding titles in both companies, now, and promptly posted a photo of himself with both belts:

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