A new report is claiming Ubisoft is consulting with finance advisers on rebuilding their stock value, with a buyout potentially being considered as an option.

The new report (via Bloomberg) cites “people familiar with the matter”, noting the founding Guillemot family are considering a variety of options, including a buyout, to recoup its market value which has dropped more than half in stock valuation this year.

The Chinese publisher and developer Tencent has reportedly been speaking with the Guillemot family and financial advisers on how to stabilize Ubisoft’s stock value, of which the Guillemot family owns about 20.5% and Tencent owns 9.2%. 

While a buyout of Ubisoft was one possibility discussed, another route they have talked up is a collaborative buyout and taking the company private again. After initial reports on the potential buyout arose, Ubisoft stocks rose as much as 33% in Paris, the largest gain since their IPO way back in 1996.

The discussions are reportedly in an early phase and there’s no guarantee Ubisoft will move on any of these options.

Ubisoft’s most recent large release, Star Wars Outlaws, has admittedly performed below their expectations and has prompted them to release it on a competitor’s PC store. The widespread criticisms on their next flagship game, Assassin’s Creed Shadows, has also prompted them to delay it to 2025.