Ubisoft has announced they’ve named three veteran staff to lead the Assassin’s Creed brand as it moves into the “next era” of the franchise.

The new brand leadership will “play a pivotal role in driving the Assassin’s Creed brand’s long-term vision, creative ambition, and continued growth.”

Here’s the three main staff:

• Martin Schelling has been named Head of Assassin’s Creed Brand, responsible for overall strategy and long-term vision of the brand. Martin brings with him a combination of deep production expertise and a profound understanding of Assassin’s Creed, shaped through his leadership on some of its most defining titles, including Revelations, Black Flag, Origins, and Valhalla. Most recently, Martin served as Ubisoft’s Chief Production Officer, responsible for redefining development workflows across the company’s portfolio.
• Jean Guesdon has been appointed Head of Content for the brand. In this role, Jean will lead its overall creative direction, support individual games, and guide the future of Assassin’s Creed while staying true to its core DNA. Jean is a veteran designer at Ubisoft, whose key credits trace back to the 2007 original. He is best known for serving as Creative Director on both Assassin’s Creed Origins: and Assassin’s Creed IV: Black Flag.
• Finally, François de Billy is the brand’s Head of Production Excellence, where he will strengthen production practices and execution across the brand. Another veteran of the brand, François more recently served as Production Director on Assassin’s Creed: Valhalla and Assassin’s Creed: Origins. He is internally recognized for his ability to optimize processes and remove friction across complex production workflows.

Martin, Jean, and François have all collaborated closely on multiple flagship Assassin’s Creed games throughout the years and will transition from their current roles to formally join the Assassin’s Creed leadership in the coming weeks.