Twitter’s new owner and interim boss, Elon Musk, has been moving fast through evaluating and changing the company. Now, a largely manufactured campaign to pressure advertisers seems to have worked.

After merely a few days of extremely online users and corporate media sites spreading outrage and/or lies, Elon Musk noted Twitter has already seen a “massive drop in revenue”, due to this pressure campaign.

“Twitter has had a massive drop in revenue, due to activist groups pressuring advertisers, even though nothing has changed with content moderation and we did everything we could to appease the activists,” Musk said.

He added, “Extremely messed up! They’re trying to destroy free speech in America.”

The profit losses revealed by Musk come alongside the company reportedly firing thousands of employees from their global workforce – a move that many agree had to happen (even former leadership planned this prior to the buyout).

Musk also confirmed today that hatespeech overall has been on the decline “below (their) prior norms”, contrary to “what you may read in the press.”

Previously, Musk confirmed the company was forming a new content moderation council, and that no changes in content moderation policy have been made nor will be made until the council is actually established.

Alongside the very tailored approach to content moderation as before, Musk also noted he is committed to keeping Twitter brand-safe for advertisers and publishers.

“Twitter obviously cannot become a free-for-all hellscape, where anything can be said with no consequences!” he wrote in an open letter. “I also very much believe that advertising, when done right, can delight, entertain and inform you.”

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