Twitch is Making Broadcasters Who are Paid by Sponsors Publicly Disclose It

scrooge mcduck 10-5-14-1

Following the news of Steam forcing their Curators to publicly disclose which recommendations are paid and which are not, it seems like Twitch is stepping up to the plate as well.

The company has announced that some updates to their terms of service have been made to help clarify which streams/content are paid by sponsors, and which are not. They’ve said that for the most part everything has been honky dory, but sometimes there are some disingenuous folk who do some pretty scummy things:

Sometimes though, because of a lack of clear best practices and shifting regulatory guidelines, coupled with a sometimes less-than-transparent sponsor relationship, these kinds of campaigns have become a bit of a dark corner in the industry, and that’s bad for everyone.

To be clear, Twitch is simply trying to segregate what content is purely for fun/the creator, and what content is directly paid for by the sponsor/parent company. From now onwards, paid content is going to have a “Sponsored” tag to help identify that the streamer has been paid to provide coverage of the game.

What do you guys think? Are we seeing a true embrace of better policies/ethics?


Owner and Publisher at Niche Gamer and Nicchiban. Outlaw fighting for a better game industry. Pronouns: Patriarch, Guido, Olive.

  1. Hydroninja9
    October 5, 2014 at 9:19 pm

    and they say GG didn’t do anything xD. Many sites have changed their ethics policies which is great :D

  2. bf313
    October 5, 2014 at 9:19 pm

    Sounds like a step in the right direction!

  3. Firion Hope
    Firion Hope
    October 5, 2014 at 9:20 pm

    That’s what I was going to say, so many good changes!

  4. Topgeartony
    October 5, 2014 at 9:31 pm

    They might claim it hasn’t, but we are doing good. Even if after this they may deny it and claim it as natural cause. Call GG a failure and ridicule it as an embarrassing part of gaming history. But we were there and we will know. That’s all that counts.

  5. GH56734
    October 6, 2014 at 5:33 am

    That’s really nice.
    Any list of notorious “sponsored” streamers?
    You know, for reasons. Future reference ;)

  6. miiyukichan
    October 6, 2014 at 7:51 am

    this is awesome. the people who actually care for gamers are siding with us.
    i come here for good news, and you guys actually deliver. tbh, i was actually really sick of these other sites, because their bias was usually negative, and i’m stressed as it is. it’s okay to talk about something negative, but really, go take a look at kotaku or gamasutra. most of their posts are just plain negative. almost all the opinion pieces/blogs are ‘if you have a vagina why aren’t you MAD’ and ‘this is why you suck’ and ‘this is why this game sucks because they show a woman with long hair who has a cute voice and that’s bad’ and ’10 reasons why smash bros 4 sucks’ or whatever

    thanks nichegamer. this is amazing news. and i bet kotaku and the others won’t talk about this and they’re probably shitting themselves as these big companies tell them they’re doing wrong haha.

  7. artemisthemp
    October 7, 2014 at 7:12 am

    Guess that means a lot of Video talking good about CoD will be flag as Pay :P