Toei Company has launched Toei Games, a gaming-focused subsidiary to capitalize on their recent games published under Toei Animation.

The newly established Toei Games will launch games for Windows PC first later this year on Steam, with plans to expand to consoles across Xbox, Switch, and PlayStation.

“Our goal is to create a new intellectual property that will captivate the world, starting with games,” Toei said in a statement.

The initial lineup of games, which will be announced at a later date, will not use Toei’s existing IPs, but will be completely new games created by developers from Japan and abroad.

The logo for Toei Games, seen above, was designed by Kairosoft, a Japanese game developer that has made numerous games to date.

The company also produced a pixelated version of Toei’s iconic “Waves on the Rough Shore” opening sequence seen in their films:

⋱「あの波」がピクセルアニメに ⋰

カイロソフト様には、ロゴだけではなくなんと！

東映といえば……
「あの波」のピクセルアニメーション版もご制作いただきました😮

東映ゲームズの想いを
温かく、プロフェッショナルに形にしてくださったカイロソフトの皆さまに… pic.twitter.com/afRMj9z62m

— 東映ゲームズ (@toei_games) April 21, 2026

Here’s comments from key staff:

Comment from Toei President and CEO Fumio Yoshimura

Toei Company, Ltd. has launched a new game brand, “Toei Games,” and is venturing into the new field of the game business. We intend to clearly position this business as a “new pillar” alongside the fields that have been Toei’s mainstays until now, such as movies, television, and events, and we will focus our efforts on it.

Games are an extremely global form of entertainment that continues to spread beyond language and national borders. Our group’s medium- to long-term vision, “TOEI NEW WAVE 2033,” aims to deliver the “stories” created by Toei to the entire world, and we believe that our challenge in the game business, with the global market as our main battleground, is the embodiment of that vision.

Toei Games aims to create entirely new IPs from scratch, rather than simply utilizing existing IPs.

We will leverage the technology and expertise we have cultivated through video production into our new game business, delivering Toei’s unique entertainment experience to players around the world.

Please look forward to Toei’s new challenge.

Comment from Kairo-kun, CEO and closing officer of Kairosoft Co.

I had a dream that I would start having sleepless nights from the day I was given the important task of creating a logo.

What kind of logo would be suitable for the gaming industry, which is tossed about by rough waves while you’re in bed…? Zzz.

With the refreshing spring weather upon us, the logo celebrating this new beginning has been completed. Yay!