Epic Games CEO Tim Sweeney claimed that free game giveaways on the Epic Game Store have resulted in increased sales on other platforms.
Sweeney and Epic Games Chieft Technology Officer Kim Libreri recently participated in an interview with Gamespot as part of Gamespot’s “Play For All” event. Tim Sweeney claims in the interview, that the ability to try a new genre for free will encourage players to continue seeking out that genre.
“You’re not going to go out and buy if you’re not into games like Satisfactory, you’re not going to go out and spend money to buy Satisfactory but if you get it for free you realize it’s an awesome game.”
“People have discovered a lot of great games that way. It’s been a benefit for game developers. Most developers who launch their games for free on the store found that their sales on Steam and on console platforms actually increased after they went free on Epic because of increased awareness and so it’s been a really positive thing and it’s brought tens of millions of new users into the Epic Games ecosystem and that’s been a wonderful thing for the company.”
While Sweeney praises the impact the free giveaways from the Epic Games Store have had on indie games and more niche genres, he fails to go into details about said impact.
For example, he alludes to the impact the free giveaway could have on games like Satisfactory, a game that has yet to be sold outside of the Epic Games Store.
Sweeney also briefly touched upon the controversy of the Epic Games Store (due to exclusivity deals). “It’s been funny, there are a lot of PC Gamers who just like to buy everything on Steam. So I’m kinda seen as the arch-nemesis of these hardcore PC Gamers. It’s funny to me to be seen that way”
In addition, Sweeney explained that he wishes to have the Epic Games Store accessible on Android and iOS in the future. He specifically stated he’d “like” to bring the Epic Games Store to ioS and “will” bring it to Android.