Sweet Baby Inc, the narrative consultation company you haven’t heard of

Sweet Baby Inc

What do God of War: Ragnarok and Goodbye Volcano High have in common? Support from Good Baby Incorporated, a Canada-based “narrative development and consultation studio”.

Founded in 2018, Sweet Baby has been involved with dozens of indie games and more than a few AAA titles. Founded in 2018, the company provides a variety of services including:

  • Writing: “Cinematics, Dialogue, UI/UX writing, Barks, Copywriting, Etc”
  • Narrative: “Story pitches, World Building, Character Creation, Narrative Design, Story Feedback and Tweaks, and more”
  • Representation: “Cultural Consultation, Sensitivity And Inclusivity Reading, Risk and Opportunities Assessment, and more”
  • Development: “Full-scale Game Development and Interactive Fiction”

Sweet Baby Inc

The games above are likely only a sampling of the projects Sweet Baby has been involved in.

In the words of COO David Bedard, a Narrative Designer’s job is to “figure out HOW the story is told in a game“. This likely means not just the actual words, but telling a game’s story through environment and gameplay mechanics themselves.

Sweet Baby has worked with dozens of companies including:

  • Xbox Game Studios
  • Electronic Arts
  • Valve
  • Santa Monica Studios
  • Tru Luv
  • 2K
  • Polytron
  • Wizards of the Coast
  • Square Enix
  • Ubisoft
  • Raw Fury
  • Compulsion Games
  • and more

Most recently, Sweet Baby has been involved in Marvel’s Spider-Man 2 for “story consultation” and Alan Wake 2 for “character arc, voice, and sensitivity reading“.


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