Live streaming might seem nothing special for some Filipino players, but it becomes different when it is done for money. In this article, we will tell you how Filipino games are cashing in on live content by exploring the top online platforms for live streaming, as well as other communication channels like social media, sponsorships, and more.
Streaming for profit wouldn’t be possible without the rise of game technology in the Philippines. Nowadays, there are platforms like Facebook Gaming, YouTube, and Twitch, which can easily turn a simple gaming passion into a profitable career. Yet, that’s only one of the reasons for this trend.
Another important element is the entertaining personality of the most successful streamers. They offer truly interactive and entertaining content, be it a live stream of playing games with useful tips and tricks or bonus codes for merchandise items. That’s how the Philippines became famous for its massive gaming community.
How Filipino Gamers Earn Money?
It is not a secret that Filipinos also have a strong presence in mobile gaming through platforms like Mobile Legends and Call of Duty Mobile. Gaming on the go is a completely different way to earn money, as it requires the same streaming technology from the side of the live streamer, but it encompasses a completely new segment of viewers and potential buyers.
Earning Money Through Donations & Tips
Most live-streaming platforms offer the possibility to all viewers to send money as they watch online. For instance, it can be done directly through Facebook Stars or YouTube super chats or third-party payment services like GCash and PayPal.
The high-speed internet in the Philippines is one of the most important factors that contribute to the easiness of donating online. Sometimes, viewers can use the live chat to compete between themselves who will donate more and receive a bigger reward.
Sponsorships and Brand Deals
Besides the different ways for streamers to earn money through the live-streaming platforms themselves, the most popular ones also make profits through sponsorship. Popular companies in the Philippines (and not only) partner with the biggest streamers to promote their products, like games, gaming accessories, or other items related to their content.
Some streamers are willing to promote products beyond games, while others kick this opportunity up a notch by building lifestyle brands. Some even launch their merchandise and collaborate with mainstream media. Examples include paid articles for newspapers like Manila Bulletin or tabloids like Pilipino Star Ngayon.
Also, streamers can earn commissions by promoting different products like gaming gear, skins, and in-game purchases, also known as affiliate marketing. It is especially popular in the online gambling industry, as many mobile app casinos in the Philippines with legit casino apps to play use this method to promote their products. This is confirmed by a PAGCOR report of an all-time high revenue in the sector of ₱112 billion (approximately US$1.92 billion) in 2024.
Ad Revenue and Subscription Plans
Many online streaming services offer monetization via ads, memberships, and premium content. According to statistics for 2025, the revenue in the streaming market is projected to reach around US$450,000. This increased demand for digital entertainment will make it easier for streamers to turn their passion into a sustainable career.
Tournaments and eSports
Many streamers also compete in tournaments, such as OhMyV33nus (Johnmar Villaluna). He is a Mobile Legends: Bang Bang player participating in the Blacklist International organization. Besides his numerous income channels from streaming, he helped his team win a $300,000 prize at the M3 World Championship in 2021.
Winning a game tournament is a really big deal in the careers of many streamers. It enhances the opportunity for new contracts with sponsors and increases popularity over TV channels. This might not be a direct way to make a profit, but it certainly is a big contributing factor in the long term.
Future Trends
If we look into the future, it is safe to say that more Filipino gamers will turn their streaming channels into full-time careers. The top names can even earn millions through sponsorships and fan support.
It is also important to note the role of the increasing government’s support for eSports, which can further boost the development of the industry. The creation of the Philippine eSports Organization (PeSO) has a pivotal role in this endeavor, as it is recognized by the Philippine Olympic Committee (POC) as the official national governing body for eSports.
Another common trend is the broad implementation of modern technologies. For example, some streamers can easily branch out into NFT gaming and metaverse-related content as a more anonymous way to earn money. One thing is also certain, though – with the increasing popularity of live streamers, the Philippine gaming community will attract more global brands and investors.
Final Thoughts
In conclusion, there are many ways to stream for profit in the Philippines, which makes it a very appealing and quickly evolving sector. Gamers can use streaming platforms like YouTube and Twitch to promote their merchandise or let their users be involved in Live Chat donations.
Overall, this is a big trend in the country, and only the future will tell how the Philippines can become a powerhouse in streaming in Southeast Asia.
