With GOG now letting users return already purchased games, it makes this look less impressive than it is, but apparently Steam has now placed a refund option below all of a user’s pre-orders which will let them take back whatever money they put down on the software. This returned money will be placed in the user’s Steam wallet for future use. The one major change to note here is that doing this no longer requires contacting Steam support, which would previously be your only hope for a full refund.
This is a good bit of news for Valve, since they have long been criticized for their poor customer service where game purchases are concerned. Good Old Games seems to be beating them in that department and no doubt their growth is what is causing Valve to rethink their stance on customer’s rights as far as digital purchases are concerned.
It’s doubtful Steam will ever fall to Desura or GOG, but adopting some of the more user-friendly features these other services are built on will go a long way toward retaining their large user base.