Square Enix announces plan to “aggressively pursue a multiplatform strategy”

Square Enix

Square Enix has announced a new business plan that will see the company shift away from console exclusives like Final Fantasy VII Remake and Final Fantasy XVI.

The new strategy will see the company “aggressively pursue a multiplatform strategy” that will see its games release across all modern platforms – including PC, Xbox, Nintendo, and PlayStation.

This is a massive shift in the company’s policy which frequently saw games release exclusively, sometimes seemingly permanently, only on certain consoles like PlayStation 5 or Nintendo Switch.

Here’s the relevant bit from their new plan:

Diversify earnings opportunities by strengthening customer contact points

  • Shift to a multiplatform strategy

For HD titles, the Group will aggressively pursue a multiplatform strategy that includes Nintendo platforms, PlayStation, Xbox, and PCs. Especially, in regards to major franchises and AAA titles including catalog titles, it will build an environment where more customers can enjoy our titles. In addition, it will also devise a platform strategy for SD titles that includes not only iOS and Android, but also the possibility of PC launches.

Furthermore, the Group will strive to maximize the acquisition of new users when launching a title and that of recurring users after starting management of game operation.

  • Building continuous customer contact points of our titles by stepping up digital sales

The Group will strengthen user flow of digital sales of new titles at the time of launch regarding the initiatives of promotion. In addition, it will generate the opportunity of generating revenue in our rich catalog titles’ line-up, which leads to strengthen its earnings base by expanding sales of catalog titles. Moreover, the Group will engage in initiatives which focus on the acquisition of PC users.

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