Sony and Microsoft have been pulling loads of publicity stunts to help promote their upcoming consoles, and their brand at large, and this stunt is pretty ridiculous.
Sony has taken one of London’s landmark buildings, the OXO tower, and rebranded it to have the Playstation symbols on it. You can view the tweet with the picture below:
Are those the PlayStation symbols going up on the OXO Tower in London? pic.twitter.com/wfsXUcPsYe
— PlayStation UK (@PlayStationUK) November 14, 2013
A public event will be hosted in Covent Garden tomorrow for the launch of the Playstation 4, in a lounge called #4ThePlayers, and will be open until December 1st.