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Sony Interactive Entertainment has established PlayStation Productions, a new production studio that will adapt the company’s catalog of video games for both tv and film.
Based in Culver City, the new production studio is led by Asad Qizilbash and overseen by Sony Interactive Entertainment Worldwide Studios boss Shawn Layden.
“We’ve got 25 years of game development experience and that’s created 25 years of great games, franchises, and stories,” Layden said in an interview with The Hollywood Reporter. “We feel that now is a good time to look at other media opportunities across streaming or film or television to give our worlds life in another spectrum.”
Qizilbash added, “Instead of licensing our IP out to studios, we felt the better approach was for us to develop and produce for ourselves. One, because we’re more familiar, but also because we know what the PlayStation community loves.”
It’s worth pointing out Sony Studios will help PlayStation Productions in distribution, but not with the actual production of the content, which PlayStation is handling.
“For the last year and half, two years, we’ve spent time trying to understand the industry, talking to writers, directors, producers,” said Qizilbash. “We talked to [film producer] Lorenzo di Bonaventura and Kevin Feige to really get an understanding of the industry.”
Layden added, “We looked at what Marvel has done in taking the world of comic books and making it into the biggest thing in the film world. It would be a lofty goal to say we’re following in their footsteps, but certainly we’re taking inspiration from that.”
He elaborated a bit, “You can see just by watching older video game adaptations that the screenwriter or director didn’t understand that world or the gaming thing. The real challenge is, how do you take 80 hours of gameplay and make it into a movie? The answer is, you don’t. What you do is you take that ethos you write from there specifically for the film audience. You don’t try to retell the game in a movie.”
Lastly, Qizilbash noted it depends on the title in regards to whether they’ll focus on tv or film, as the story will determine which format they’ll consider. The first projects from PlayStation Productions are already being developed.
