SNK Playmore Appeals to Fans via Rebranding to SNK Corporation on December 1


Earlier this year, SNK Playmore adopted their old logo and slogan in a bid to reaffirm their commitment to core fans of their games. Now, the publisher is going a step further to rebrand themselves, albeit in a move to further cement themselves in their past glories.

The company will go from SNK Playmore Corporation to being officially recognized as SNK Corporation on December 1st. As the company’s name is officially changing, so too will its logo – you can view what their official logo will appear as featured above.

Here’s a brief message regarding the name change, via SNK:

This change of corporation name to “SNK”, and slogan to “The Future Is Now” marks a return to SNK’s glorious gaming history. Through the huge success of many of its game franchises in the past, SNK is still a brand supported by countless fans from around the world to this day. The new corporation name chosen for this turning point, signifies both a return to the origins of SNK, and revival of our pioneer spirit to always offer long-time fans of SNK, as well as newcomers, entertainment of an even higher quality moving forward.



Owner and Publisher at Niche Gamer and Nicchiban. Outlaw fighting for a better game industry. Pronouns: Patriarch, Guido, Olive, Catholic

  1. Mr0303
    November 1, 2016 at 10:16 am

    I don’t particularly care about the name change, but SNK have been on point lately. Perhaps they’ll even make a new Metal Slug at some point.

  2. Annie T. Mood
    Annie T. Mood
    November 1, 2016 at 10:27 am

    That aren’t tower defense games.

  3. Mr0303
    November 1, 2016 at 10:29 am

    A minor, but important detail.

  4. 3rdStrike_Ebi
    November 1, 2016 at 10:33 am

    So let’s see here… SNK won me over with KOFXIV’s uncensored goodness, and Sega has won me over with surveying people for opinions on localization, and promising uncensored Yakuza (a franchise I will begin to play starting with 0) from this point onwards. And BOTH of them have reestablished their rivalry against Cuckcom and Cucktendo by providing better promises and (complete) final products to connect with their respective audiences.

    Guys, I think game developers are starting to draw some very visible lines here. And I’m starting to really like it. https://uploads.disquscdn.com/images/16843771257e3237013074ede4e533af0b67fb1e653c88fbb1841afbf84bb00e.jpg

  5. Neojames82
    November 1, 2016 at 10:58 am

    I’d say that it is an excellent time to do this. Most of the major Japanese companies are full of suck now so they have a very good chance to really raise to the top.

  6. NukeA6
    November 1, 2016 at 11:00 am

    I’d like an Athena game that doesn’t suck and in all its bikini glory. I also never understood why the pretty princess gets the spot in KOF and not the guy from Crystalis.

  7. 3rdStrike_Ebi
    November 1, 2016 at 11:46 am

    I agree, yeah. A bigger marketing budget would help. But at the very least, I’m glad they earned my patronage.

  8. Yabloko Molloco San
    Yabloko Molloco San
    November 1, 2016 at 12:01 pm

    Samsho Anthology on steem pls.

  9. British_Otaku
    November 1, 2016 at 12:53 pm

    Wouldn’t hurt if KOFXIV was on PC. I’ve already got some other SNK goodness there.

  10. Bitterbear
    November 1, 2016 at 1:14 pm

    Definitively. Looks like console-exclusiveness is the kiss of death for third-party games.

  11. PenguinPlayer
    November 1, 2016 at 1:25 pm

    Yeah, ok, nice name, but more importantly, where’s Shock Troopers 3?

  12. gwadahunter2222
    November 1, 2016 at 2:00 pm

    Can someone tell me if KOF XIV sells well ?

  13. Bob Smith
    Bob Smith
    November 1, 2016 at 2:37 pm

    Currently the best tourney game to watch, barring maybe highest level Asian SF5 play.

  14. No_Good_Names_Ever
    November 1, 2016 at 3:31 pm

    This is starting to look like a 12 step program.

  15. Pooh Hardy
    Pooh Hardy
    November 1, 2016 at 3:37 pm

    princess athena….and athena asamiya, two different characters
    but lets just go along with it

    i want marco and rock howard

  16. No_Good_Names_Ever
    November 1, 2016 at 3:39 pm

    Monkey Paw, they give it to the Metal Slug Steam porters.

  17. No_Good_Names_Ever
    November 1, 2016 at 3:40 pm

    Didn’t they say they had plans for that?

  18. Mr0303
    November 1, 2016 at 3:57 pm

    Not that I’ve heard of. They made a general statement about going back to their old franchises.

  19. British_Otaku
    November 1, 2016 at 4:46 pm

    If not for sales, then long lasting appeal. SFV may not be everyone’s favourite but those mods are keeping it on my radar and making me more interested in double dipping (not new or full price mind, mods can only salvage so much).

    It is also important to extend it to how many SNK and SEGA games (is it a trend for console manufacturers to get humble after losing?) which could be forgotten like most of Capcom’s pre PS2 library have worldwide rereleases which stay compatible and potentially get better.

  20. No_Good_Names_Ever
    November 1, 2016 at 8:59 pm

    Well it is one of the few IPs of theirs people still remembers and it’s a war game.

  21. Keirnoth
    November 1, 2016 at 9:02 pm

    It all began in ’94. Kept on rollin’ in ’95.
    The pieces were in place in ’96, and it came to an end in ’97. But now
    it comes, and here we go. KOF is here again. NOTHING’S GONNA STOP SINCE IT’S … er.. 2016.

  22. Uncle Slick
    Uncle Slick
    November 2, 2016 at 4:58 pm

    This is exciting.

    SNK is my most favorite game company of all time.

    They do nothing wrong, and everything right.

  23. Uncle Slick
    Uncle Slick
    November 2, 2016 at 4:59 pm

    Please, God.

    I’m getting a PS4 for Hanukkah, but I can’t wait to play any longer.

  24. Uncle Slick
    Uncle Slick
    November 2, 2016 at 4:59 pm


    November 3, 2016 at 2:30 am

    Or more importantly: where is Magician Lord 2? They should get the original programmers back and start making this game now! In glorious 2D!

    November 3, 2016 at 2:30 am

    ….neo geo x…..

  27. Uncle Slick
    Uncle Slick
    November 3, 2016 at 9:44 pm

    That thing is awesome.