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Sega is Now Handling Publishing Duties for Atlus USA Games

persona 5 05-01-15-14

We’ve learned that Sega is finishing up their acquisition of Index Holdings, and by proxy, Atlus.

One of the most noticeable things fans will find about this now is that Atlus USA (and in Europe, too) games will be published by Sega.

The Atlus brand will still remain as is, and Atlus will still act as an independent developer, more or less.

Sega has provided a statement regarding the final stages of the acquisition:

“SEGA of America will now be the sole company responsible for publishing duties in North America. Each entity will continue to preserve their individual brand identities for upcoming video game and product releases. The new SEGA of America offices are located in Los Angeles and Irvine, California.
 
This change is to simplify business accounts, and affects the companies in name only – both Atlus U.S.A. and SEGA of America will still act autonomously, and no games or products will be adversely affected by the publisher unification.

Since Atlus U.S.A.—renowned for the award-winning Shin Megami Tensei, Persona, and Etrian Odyssey franchises—integrated with SEGA of America, the ATLUS expertise has allowed SEGA to localize and publish popular Japanese titles in the west, including the Yakuza series, Project DIVA series, and more.”

Sega has also named Ivo Gerscovich as the new head of the Sonic brand, as well as its related divisions in North America, Europe, the Middle East, and Australia. Gerscovich will act as both the Sonic chief brand officer and senior vice president of Sega of America.

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98 comments
  1. Anderino
    Anderino
    March 31, 2016 at 6:21 pm

    Is Gerscovich the head of the Sonic twitter account? I wanna see what happens with that guy in charge.

  2. Heavily Augmented
    Heavily Augmented
    March 31, 2016 at 6:21 pm

    PC ports pls Sega…

  3. Obbliglol
    Obbliglol
    March 31, 2016 at 6:22 pm

    It’s finally happening. A dedicated European publisher for Atlus.

  4. Immahnoob
    Immahnoob
    March 31, 2016 at 6:22 pm

    What does this mean?

    Good news or bad news?

  5. nonchalantxsteve
    nonchalantxsteve
    March 31, 2016 at 6:22 pm

    I didn’t know Altus did the Yakuza series

  6. deadeye
    deadeye
    March 31, 2016 at 6:23 pm

    Could be neither, even.

    Could just be we see “Sega” on their games as publisher and that’s it.

  7. NeoSkyte
    NeoSkyte
    March 31, 2016 at 6:23 pm

    Wait what? Then what happened to Aaron Webber (Sonic the Hedgehog twitter guy) the previous head of the Sonic brand.

  8. NeoSkyte
    NeoSkyte
    March 31, 2016 at 6:25 pm

    Good news for Europeans since now they can get Atlus games through Sega. Also after reading this it seems Atlus USA was the ones that convinced Sega to localize their Japan only games.

  9. Elliott Moon
    Elliott Moon
    March 31, 2016 at 6:25 pm

    hard to tell at this time but as I live in europe this might be good for me

  10. Bananalint
    Bananalint
    March 31, 2016 at 6:26 pm

    Probably means we have a MUCH greater chance at Atlus games coming to PC.

  11. Touma Kazusa
    Touma Kazusa
    March 31, 2016 at 6:27 pm

    As long as SEGA understands their nothing without Atlus and don’t mess up with them I have no problem, hell it might even mean Europe wont get screwed as much.

  12. SommenRider
    SommenRider
    March 31, 2016 at 6:28 pm

    dual-audio persona 5 please

  13. daggot △
    daggot △
    March 31, 2016 at 6:28 pm

    I don’t know although It’s a natural progression considering that he was the chief brand officer of sonic and got promoted to the senior vice pres of Sega of america along with this position.

  14. daggot △
    daggot △
    March 31, 2016 at 6:30 pm

    No, I don’t believe so. He looks different. The sonic twitter guy stops the bantz for nobody. He was cracking on Jim Sterling mid sega stream for hating sonic colors.

  15. NeoSkyte
    NeoSkyte
    March 31, 2016 at 6:31 pm

    That’s good. Still got a good laugh when he trolled the Sonic fanbase at SXSW. I would hate to see him go.

  16. Nagato
    Nagato
    March 31, 2016 at 6:39 pm

    “the ATLUS expertise has allowed SEGA to localize and publish popular Japanese titles in the west, including the Yakuza series, Project DIVA series, and more.”

    So no PC versions ever, and console versions only hitting Europe years later for Sega’s own titles as well now?

  17. ahhhaahhh
    ahhhaahhh
    March 31, 2016 at 6:42 pm

    sege Please doesn’t release any Atlus games on pc

  18. Alexis Nascimento-Lajoie
    Alexis Nascimento-Lajoie
    March 31, 2016 at 6:44 pm

    They don’t. The comment suggested that since acquiring Atlus it’s been made a lot easier for SEGA to localize some of their own games, in this case the Yakuza series.

  19. Richard Miller
    Richard Miller
    March 31, 2016 at 6:47 pm

    So I guess Persona 5 is coming to PC now?

  20. ChaotiChris
    ChaotiChris
    March 31, 2016 at 6:51 pm

    Why not?

  21. Immahnoob
    Immahnoob
    March 31, 2016 at 6:55 pm

    Oh well, if that’s what this means, I’m all up for it.

  22. Nagato
    Nagato
    March 31, 2016 at 6:55 pm

    Richard finally confirmed to be an actual old man too, sadly going senile as well.

  23. scemar
    scemar
    March 31, 2016 at 7:01 pm

    I can only speak for myself but my wishlist for Sega is :

    1-No censorship

    2-Dual audio and subs option

    3-PC ports

  24. Thanatos2k
    Thanatos2k
    March 31, 2016 at 7:01 pm

    But is it the same people doing localization? If not you’ve massively fucked up, Sega, since Atlus is one of the best.

  25. Guin
    Guin
    March 31, 2016 at 7:02 pm

    That’s nice…release PSO2 already for burgers and europoors.

  26. tccboss
    tccboss
    March 31, 2016 at 7:06 pm

    Does that mean that we get dual audio on games now?

  27. Dewey Defeats Truman
    Dewey Defeats Truman
    March 31, 2016 at 7:10 pm

    Doubt it. I mean they might port a few but when they realize everyone just pirates them or refuses to buy them until their dirt cheap in sales months (if not years) later they’ll stop.

    The PC market is absolutely fucked when it comes to games and while I’ll never defend shoddy ports like Arkham Knight I’m not remotely surprised when they happen.

  28. Heavily Augmented
    Heavily Augmented
    March 31, 2016 at 7:16 pm

    What about those 600,000 copies of Valkyrie Chronicles that got sold on Steam and basically revived the franchise…

  29. sanic
    sanic
    March 31, 2016 at 7:20 pm

    Well if this cuts costs lets see them games.

  30. Alex Firestorm
    Alex Firestorm
    March 31, 2016 at 7:21 pm

    Were are talking about a Atlus here you literally join lucifer on a quest to bring chaos and murder god or god’s avatar or kill lucifer or say fuck you i am an atheist i go neutral all the way. You need like to censor more than half the game to not offend anyone.

  31. Malcolm_Ecks
    Malcolm_Ecks
    March 31, 2016 at 7:28 pm

    kek, nice try. Sega’s been doing PC ports for a lot of their products. The only reason we don’t see new Sonic games on the PC is because Nintendo bought exclusivity for the Wii U.

  32. Malcolm_Ecks
    Malcolm_Ecks
    March 31, 2016 at 7:31 pm

    People should know that this is SEGA Sammy, which owns Sega. Sega Sammy has been excellent for localization. I’m stoked.

  33. Immahnoob
    Immahnoob
    March 31, 2016 at 7:31 pm

    “The PC market is absolutely fucked when it comes to games”

    What the fuck is wrong with you?

  34. xmrsunshine
    xmrsunshine
    March 31, 2016 at 7:33 pm

    woah did I just get busted back to 2010 or what the fuck is going on with this comment? It’s been a long ass fucking time since I’ve seen the “PC games are dying” argument and it’s unbelievable that someone would unironically still use it.

  35. Chocolate ISISCream
    Chocolate ISISCream
    March 31, 2016 at 7:34 pm

    Didn’t Sega buy index though? This isn’t very surprising I guess.

  36. benzene
    benzene
    March 31, 2016 at 7:35 pm

    I’d pay pretty penny for P4G on pc with original audio. This after getting the platinum trophy on vita.

  37. Chocolate ISISCream
    Chocolate ISISCream
    March 31, 2016 at 7:37 pm

    Fucking exposed!

  38. Etherblaze
    Etherblaze
    March 31, 2016 at 8:01 pm

    Hopefully their localization quality remains the same/improves. I remember Atlus still doing a teensy bit of censorship (Diana’s nipples, SMTIV), but Yakuza 5 from SEGA was almost pristine as far as I could tell.

  39. Didney Worl
    Didney Worl
    March 31, 2016 at 8:08 pm

    What kind of egotistical asshole would upvote himself?

  40. TruePariah
    TruePariah
    March 31, 2016 at 8:11 pm

    So does this mean there will be no more ATLUS tax?

  41. NeoSkyte
    NeoSkyte
    March 31, 2016 at 8:21 pm

    Sega usually only sticks to Japanese dubs only unless it’s Sonic as you can tell with their recent releases. Even 7th Dragon III is going to be Japanese only. I do miss the time when had both languages available.

  42. Domhnall
    Domhnall
    March 31, 2016 at 8:21 pm

    You’d need to censor half of the game in order not to offend CHRISTIANS, you mean.

    Thing is, no one cares if Christians get offended. Not even other Christians.

  43. Uncle Ocelot
    Uncle Ocelot
    March 31, 2016 at 8:24 pm

    This better mean good things for the UK/EU.

  44. Immahnoob
    Immahnoob
    March 31, 2016 at 8:29 pm

    Would you rather have a shitty western VA or a Japanese VA of unknown quality?

  45. NeoSkyte
    NeoSkyte
    March 31, 2016 at 8:36 pm

    I dunno man have you heard the english dub of Resonance of Fate it’s pretty good. Nolan North did a great job voicing Vashyron.

  46. Evropi
    Evropi
    March 31, 2016 at 8:42 pm

    Yeah, there’s lots of good English VAs out there. The English VA for every Metal Gear Solid game (as an example) is easily better than the Japanese for me, though that’s a bit of an odd case as Kojima is very Western-influenced.

    I wonder why RPG VAs usually suffer. But I agree, English option is nice and can definitely be done right (Lost Odyssey is a memorable one).

  47. AnarKreig
    AnarKreig
    March 31, 2016 at 8:49 pm

    [Lost in translation]

  48. Jack
    Jack
    March 31, 2016 at 9:05 pm

    SEGA has been pretty good with Publishing, Yakuza and Binary domain being my main ones, so i have no trouble with this, I look forward to more games

  49. thatguyEZ
    thatguyEZ
    March 31, 2016 at 9:15 pm

    Not sure why we wouldn’t want them on PC. While I wouldn’t play them on the platform, it would mean more units sold which would(hopefully) mean more effort/money going into sequels and thus better games.

  50. scemar
    scemar
    March 31, 2016 at 9:22 pm

    What about Sega saying PC games are one of their among their strongest market lately, their efforts to port most of the new sonic games once their exclusivity ran out, their praise for Valkyria Chronicle’s sales on PC, plus new games of them being PC compatible.

    If they were just riding hype and hoping things worked out sure, you’d have a point, but we’re past that point.

    They tried the PC, they got good results, so getting more from them stands to reason unless something huge and horrible happens to PC gaming and suddenly everyone uninstalls steam and goes back to the pirate bay.

  51. Mr0303
    Mr0303
    March 31, 2016 at 9:48 pm

    Cool. I hope Europe will now get Atlus titles simultaneously with NA.

  52. Nin
    Nin
    March 31, 2016 at 10:03 pm

    Pretty much. Our worldview is mocked on a daily basis. You could argue Jews could be offended, but most of them are atheist anyways. Still waiting for the day I can fuse Jesus and Muhammad together for maximum heresy.

    Now, if boobs are involved, then other groups people care about start getting offended. Like feminists, unfortunately.

  53. TheManWithPants
    TheManWithPants
    March 31, 2016 at 10:29 pm

    And even then, Sonic Lost World, a former Wii U exclusive game, came to PC in November.

  54. Zombie_Barioth
    Zombie_Barioth
    March 31, 2016 at 10:45 pm

    Based on the last bit about Atlus helping them publish SEGA’s games I doubt they’re dumb enough to mess with that, they seem to get that they know whats up when it comes to localization and handling niche games.

  55. djluke_1993
    djluke_1993
    March 31, 2016 at 11:01 pm

    I honestly could go either way with a dub or a sub. Though I do like to be given the choice about voices to pick even though I do always get told I’m the problem with gaming.

  56. Eintopf Mitschinken
    Eintopf Mitschinken
    March 31, 2016 at 11:37 pm

    Then tweet it to them!!!

  57. erobotan
    erobotan
    April 1, 2016 at 12:16 am

    List of PC port :
    1. Catherine
    2. All persona and megami tensei games include crossover
    3. Dragon Crown
    4. All Trauma center series
    5. All Growlanser series
    6. All Etrian series
    7. Odin Sphere
    8. Conception series
    9. Radiant historia
    10. Luminous Arc
    11. Yggdra Union

    Do It in 2016.

  58. 萌えゲー
    萌えゲー
    April 1, 2016 at 12:19 am

    Yes, please end Altus’s dub-only reign over Persona.

  59. landlock
    landlock
    April 1, 2016 at 1:03 am

    There are very few video game dubs that are truly awful like Arc Rise Fantasia.

  60. No_Good_Names_Ever
    No_Good_Names_Ever
    April 1, 2016 at 1:14 am

    “UK”
    If not, you still have NISA!

  61. No_Good_Names_Ever
    No_Good_Names_Ever
    April 1, 2016 at 1:16 am

    Makes you wonder what Reddit would say about this.

  62. Shinobu
    Shinobu
    April 1, 2016 at 1:17 am

    I pray to the localization gods that all will be well upon release.

  63. No_Good_Names_Ever
    No_Good_Names_Ever
    April 1, 2016 at 1:17 am

    The only real question people would ask now is will Atlus franchises join in if Sega makes another Allstars Racing.

  64. Choppinfoot
    Choppinfoot
    April 1, 2016 at 3:16 am

    Atlus? The folks that don’t do dual audio? Don’t mind me, just passing through~

  65. Nuku Nuku Natsume Mishima
    Nuku Nuku Natsume Mishima
    April 1, 2016 at 4:07 am

    I hope thats meant dual voices in atlus games and no more shit english voices only

  66. Llama Adventure
    Llama Adventure
    April 1, 2016 at 4:38 am

    Unfortunately, I doubt we’ll be seeing any Persona games making it onto Steam. With every single Persona game being a Sony-exclusive I wouldn’t be surprised if Sony has some kind of exclusivity deal with Atlus over one of their biggest cash cow franchises.

  67. Llama Adventure
    Llama Adventure
    April 1, 2016 at 4:45 am

    Sadly, I dunno if Vanillaware’s publishing duties will be transferred to Sega now, but that would be pretty rad.

  68. Meittimies
    Meittimies
    April 1, 2016 at 4:54 am

    So we can except a ContentID- rampage on all SMT-videos on youtube in near future. RIP perfect Nocturne Satan-fights.

  69. Radiovid
    Radiovid
    April 1, 2016 at 5:11 am

    Sadly, if Sega isn’t bringing all of their own Japanese niche games (Yakuza comes to mind) to PC, I can’t see most, if not all, of those going to it either, at least not anytime soon.

  70. Tyrone Jackson
    Tyrone Jackson
    April 1, 2016 at 6:33 am

    Isn’t the reason for no Yakuza that it’s tied to $ony?

  71. Tyrone Jackson
    Tyrone Jackson
    April 1, 2016 at 6:34 am

    I’d buy any and all of those first four on day 1.

  72. makubexnas
    makubexnas
    April 1, 2016 at 8:09 am

    PC beggar race is strong in here.

  73. DizzyGear
    DizzyGear
    April 1, 2016 at 8:38 am

    Hope its not an April fools because I loathe Atlus as a publisher.

  74. Malcolm_Ecks
    Malcolm_Ecks
    April 1, 2016 at 8:39 am

    We seem to be getting what we want way more often than console players though.

  75. DizzyGear
    DizzyGear
    April 1, 2016 at 8:40 am

    Conception is from Spike Chunsoft and they recently ported Danganronpa 1 and 2 to PC so that’s a real possibility.

  76. Malcolm_Ecks
    Malcolm_Ecks
    April 1, 2016 at 8:40 am

    Sega stopped doing that shit a while back. That’s a Nintendo practice now.

  77. Captain Vidya
    Captain Vidya
    April 1, 2016 at 9:31 am

    So since SEGA apparently has money and Atlus supposedly doesn’t get the JP dub overseas because of licensing costs…

    Dual audio when?

  78. Johnathon
    Johnathon
    April 1, 2016 at 9:50 am

    Why, only Christian thing that appears are the Arch angels and Metatron with Mastama in 2 of the more recent and they’re always depicted as higher power like how the bible depicts them with blinding glow and everything.

    if any religion would be offended it would be hindu’s considering the percentage of the roster of demons are mostly of hindu origin.

    Also the only times the series has gotten shit was in SMT 2 where the be all final boss in every path of the game is the YHVH which grown some controversy over why is a jewish religious icon (SMT2 was meant to come to the west but this itself got the game canned) and to lesser extent some hindu guy was offended with the newest SMT where he was not happy with the depiction.

  79. Johnathon
    Johnathon
    April 1, 2016 at 9:52 am

    YHVH, Visnu, Allah and the lord on the same team.

    Maximum heresy on this train, no breaks

  80. makubexnas
    makubexnas
    April 1, 2016 at 9:58 am

    good luck waiting for PC port.

  81. Dgnfly
    Dgnfly
    April 1, 2016 at 10:12 am

    you need to add 1 more thats physical copy considering its the only way you actually own the game.

  82. Silhouette
    Silhouette
    April 1, 2016 at 10:21 am

    Basically, the West won’t see any more decent Atlus games, if SEGA’s reputation for publishing in the west proves constant.

    …I still don’t trust SEGA.

  83. Captain Vidya
    Captain Vidya
    April 1, 2016 at 11:41 am

    No, Aaron Webber runs the Sonic twitter account. He was a community manager for a while, but I have no idea what his position is now.

  84. 2501
    2501
    April 1, 2016 at 12:43 pm

    The day Atlus releases their games on PC is the day Gabe Newell goes on a diet.

  85. 2501
    2501
    April 1, 2016 at 12:50 pm

    Are you stuck in 2007? The PC market is booming, even with the over-saturation of titles. it’s the only platform at the moment that is the most profitable, piracy is practically gone thanks to places like GoG and Steam. There is a prominent audience for JRPGs on PC and l guarantee Atlus will benefit from it.

  86. 2501
    2501
    April 1, 2016 at 12:57 pm

    This is an april fools…. right?

  87. Richard Miller
    Richard Miller
    April 1, 2016 at 1:08 pm

    Why?

  88. Richard Miller
    Richard Miller
    April 1, 2016 at 1:14 pm

    Still trying to troll I see.

  89. Bananalint
    Bananalint
    April 1, 2016 at 3:12 pm

    Haven’t you heard? It’s Sega now.

  90. Johnathon
    Johnathon
    April 1, 2016 at 8:18 pm

    How when Satan isn’t even in Nocturne except for a magatama was called Satan.

  91. Fnordy
    Fnordy
    April 2, 2016 at 12:20 am

    >include crossover
    No possible, pretty sure nintendo own part of the IP for that “”””””crossover””””””

  92. Lambadelta
    Lambadelta
    April 2, 2016 at 12:43 am

    so, back in August Atlus USA said that they won’t bring this to PC cause they are an small team. now we have Sega handling it instead.

    i still won’t be surprised if they don’t ever release Persona 5 on PC because even back in August the given excuse made 0 sense to me and it felt like as if Atlus USA hates money.

  93. Lambadelta
    Lambadelta
    April 2, 2016 at 1:22 am

    funny thing is that usually begging involves getting money or something for free, not paying for it. PC gamers are asking to pay for this game on their platform. i like how this “meme” is giving this act a negative spin so maybe PC gamers stop showing their interest in other titles beside their own.

    even the piracy excuse doesn’t even work anymore cause Denuvo.

  94. Minuteworld92
    Minuteworld92
    April 8, 2016 at 11:17 pm

    PLEASE PLEASE PLEASE PLEASE PLEASE PLEASE

  95. Minuteworld92
    Minuteworld92
    April 8, 2016 at 11:27 pm

    you say that as if it’s a bad thing to wait.

  96. Just Tim
    Just Tim
    January 26, 2017 at 11:04 pm

    Spike Chunsoft owns Conception.
    Marvelous owns Luminous Arc.

    I’m pretty sure Atlus is St!ng’s publisher in both Japan and USA.

    Better late than never.