Red Dead Redemption 2 has for some reason become the game players are flocking back to in droves this month.

According to SteamDB which tracks analytics from Steam’s back end, the game hit a concurrent player record surpassing its popular launch.

Around the holidays in 2019, Red Dead Redemption 2 enjoyed a peak player count of around 55,000 players. That record was just broken by a total of 69,000 players all signing in.

The surprising popularity betrays the idea that “games as a service” is the future. Rockstar confirmed last year that they were done with the game going forward.

Speculatively, players are being drawn to the game after receiving it during the recent Steam Winter Sale.

The fact that Rockstar is done with it might be a plus to some players, as there’s no anticipation or waiting for new paid content.

Red Dead Redemption 2 is available now on PC (via Steam), PlayStation 4, and Xbox One.