Paradise Killer developer Kaizen Game Works has announced Promise Mascot Agency, a new “open world mascot management crime drama” for PC and consoles.
Promise Mascot Agency is in development for Windows PC (via  Steam and the Epic Games Store), Xbox One, Xbox Series X|S, Switch, PS4, and PS5. A release is set for sometime in 2025.
It’s worth noting the game is being developed in collaboration with Ikumi Nakamura (The Evil Within, Ghostwire: Tokyo) and concept artist Mai Mattori on both concept and art direction.
Here’s a rundown on the game, plus its reveal trailer:
From the creators of Paradise Killer comes the world’s first (and best) open world mascot management crime drama: this is Promise Mascot Agency.
Unravel a Crime Drama
Crime! Drama! Intrigue! What has happened to Michi?
Michi, a disgraced yakuza lieutenant, is exiled to a cursed town to turn a bankrupt mascot agency into a profitable enterprise. As he struggles in his new life, can he manage to make a successful business and unravel the conspiracy behind his exile? He’s helped by Assistant Manager Pinky, who happens to be a mascot herself.
Explore an Open World
A new home to explore! What secrets will you discover in your adorable Kei Truck?
Explore Michi’s new home of Kaso-Machi in his run-down (but upgradable!) truck. There’s plenty to discover in this forgotten Japanese town – new friends to make, collectibles to find (and destroy), other businesses to partner with and, most importantly, a variety of mascots to recruit.
Manage Mascots
Mascots! Living, breathing creatures of untold flesh! Can you befriend them?
As we all know, mascots are living creatures that have coexisted with mankind since the dawn of history. Mascots have their own hopes, dreams and desires and you’ll need to negotiate to recruit them. Some mascots want money, some want fame, some want a rice ball from the local convenience store and some want to see the entire world burn to ashes in glorious hellfire. Who will be your favourite?
Recruit Heroes and Help Friends
Watch out, mascots! Will the job be completed successfully?
Once they’re on the books, mascots can be trained and sent out on a variety of jobs to make money, gain experience and spread the name of the Promise Mascot Agency far and wide! Of course, jobs don’t always go to plan – whether it’s a narrow doorway, kitchens catching on fire or dreadful nightmare spirits, danger lurks around every corner.
It’s up to you to assist your imperilled employee using Hero Cards, cards representing a variety of characters you’ll meet during your days in Kaso-Machi. With tactical card usage, your mascot can overcome any challenge and win hearts, minds and a healthy paycheque.
Uncover the Mystery of a Cursed Town
Go go, Michi and Pinky! Solve the mystery and create a home for mascots everywhere!
