Sony has announced during their SCEJA Press Conference that Project Morpheus is now officially known as PlayStation VR.

“The name ‘PlayStation VR’ not only directly expresses an entirely new experience from PlayStation that allows players to feel as if they are physically inside the virtual world of a game, but it also reflects our hopes that we want our users to feel a sense of familiarity as they enjoy this amazing experience,” said Masayasu Ito, EVP, Division president of PS Product Business and VP, Software Design Division, in a press release. “We will continue to refine the hardware from various aspects, while working alongside 3rd party developers and publishers and SCE Worldwide Studios, in order to bring content that deliver exciting experiences only made possible with VR.”

There will be lots of PlayStation VR demos playable this week at this year’s Tokyo Game Show, including Danganronpa VR, Final Fantasy XIV Online, and more.

PlayStation VR is launching in the first half of next year.