The recently announced Plus-Sized Elf (Elf-san wa Yaserarenai) anime has got some online culture war puritans up in arms, and for opposite reasons.

Plus-Sized Elf is an upcoming anime series featuring Tomoatsu Naoe a dietician who meets an elf that needs his help. Elfuda is stuck in the human realm after discovering a love for french fries that’s made it so she can’t fit her tummy into the portal back to her fantasy world.

Naoe’s encounter with Elfuda opens the door for him to begin regularly encountering fantasy women who come to the real world, seduced by the allure of greasy food and modern comforts.

Some social media users are taking issue with the series. Some, accuse the series of “normalizing fat” and being “woke”; meanwhile others are accusing the show of body shaming and are upset that the VA for Elfuda (Ito Ayasa) isn’t “plus sized” herself.

Originally launched back in 2016, the Plus-Sized Elf manga ran for eight volumes through 2021 and was released in English by Seven Seas Entertainment. They describe the original manga as such:

The story of an elf struggling to lose weight after she discovered human French fries!

Naoe-kun, a massage therapist, is about to head home for the day when he’s saddled with a rather strange patient. This lovely lady has emerald eyes, pointy ears, and grew up in the forest–everything about her screams “elf,” except for one thing: her bodacious body. It turns out she left her world but loves junk food in this one, and now her obsession has caught up with her. Can Naoe-kun help this lovable elf girl lose the weight–and keep it off?

A sequel manga, Plus-Sized Elf: Second Helping! (localized as Plus-Sized Elf: Super Sized!), has been running since 2022.

To coincide with the new Plus-Sized Elf anime, the manga will be re-released in new editions, with brand new covers.

Further details on the Plus-Sized Elf anime like a production studio and a firm release date weren’t confirmed.