A new TV ad for PlayStation 5 has revealed new release dates for Gran Turismo 7, Returnal, Ratchet & Clank: Rift Apart, and Horizon Forbidden West.
The new trailer shows off a showcase of upcoming PlayStation 5 titles; albeit “Not Actual Gameplay.” The foot of the video also features the dates of these titles.
While Marvel’s Spider-Man: Miles Morales and Demon’s Souls (2020) keep their November 12th US launch dates, while other titles got new release dates.
Gran Turismo 7 and Returnal are “anticipated” for the first half of 2021, while Horizon Forbidden West is anticipated for the second half of 2021. However, Ratchet & Clank: Rift Apart was originally slated for Holiday 2020, and is now delayed to be anticipated in the first half of 2021. You can find the Play Has No Limits trailer below.
Speaking to GamesIndustry.biz, Sony Interactive Entertainment’s SVP and Global Head of Marketing Eric Lempel discussed how the ad spot was born from the difficulties and restrictions of quarantine brought about by the coronavirus pandemic. He further explains how rapper Travis Scott’s narration helps explain how PlayStation 5 is aiming to surpass what players think is the limit of technology.
“Being honest, this wasn’t necessarily the way the launch ads would have gone. The pandemic presented us with several challenges, and limitations on creative production forced us to think differently. As we worked on coming up with the launch spot, we felt a tremendous amount of responsibility to ensure we came up with an approach that would do the brand, product, and our fans proud. We wanted to make sure our fans would not only love the spots but get excited and inspired by the experiences they will have on PlayStation 5.
If you’ve been a PlayStation fan for a long time, or even a short time, we really hope you watch this spot and feel something. We want you to get excited, we want to let you know that we’re continuing to push the boundaries and innovate in the category to bring gamers unique experiences that they didn’t know were possible. While things would have likely been different if we weren’t working on this in the midst of a pandemic, I do feel the challenges the pandemic presented pushed our creative thinking and hopefully viewers agree that we’ve come up with something really special.
[…] “f you listen to the narration, you will pick up the correlation and the ambition we are setting for the product. For PlayStation fans who think gaming has reached its technological limits, we want them to feel like explorers going into exciting new territories; experiencing new heights in gaming on PlayStation 5.”
The PlayStation 5 will launch November 12th in the US, Japan, Canada, Mexico, Australia, New Zealand, and South Korea. For the rest of the world, it will launch November 19th. The PlayStation 5 will cost $499.99 USD, while the Digital Edition will cost $399.99 USD.