Play’n GO Broadens its Presence in the US with Newly Obtained West Virginia License

The iGaming software market represents big business globally, with an ever-growing raft of developers competing to supply casinos with video slots, table games, and immersive, live casino experiences.

Of course, this market is being fuelled by exponential growth in the global iGaming space, and especially in immature sectors such as the US. West Virginia is one of the latest US states to legalize online casino gambling, and you can find a detailed overview of WV online casinos to help you find the right one for you.

Play’n GO remains one of the market-leading iGaming software houses and one that continues to grow and expand its operations. In fact, it closed 2022 by acquiring a license to supply content to WV casinos, continuing the brand’s expansion into North America and enhancing its reputation on the world stage.

2022 – A Stellar Year for Play’n GO

Interestingly, this represented the third US license acquisition by the Sweden-based Play’n GO in 2022, with the brand having previously obtained accreditation in New Jersey (which remains the spiritual home of iGaming in North America) and Michigan.

At the same time, Play’n GO was one of the first software developers to capitalize on the legalization of online gambling in Ontario, Canada.

In April of last year, Ontario became the first Canadian province to open its iGaming borders and invite international operators, creating a competitive market now home to 29 different casino brands. Play’n GO also obtained a license to supply its games’ portfolio to Ontario operators, opening a lucrative marketplace and revenue stream.

In addition to targeting the burgeoning and fast-growing US marketplace (and increasing its total number of regulated jurisdictions to 25), Play’n GO also launched approximately 50 new slot titles through 2022. 

These included Raging Rex 2, Rise of Olympus 100, Wild Falls 2, and Cat Wilde and the Pyramids of Dead, the latter of which is part of the lucrative ‘Book of Dead’ franchise that has spawned multiple sequels (and prequels) and remains one of the most iconic slot games available online.

All of these games will now be available to players in the US and Canada, joining staple offerings such as the aforementioned Book of Dead, Sweet Alchemy, Reactoonz, and the aptly named USA Flip.

According to a company statement, “the addition of West Virginia online casinos to Play’n GO’s list of regulated jurisdictions underlines the brand’s commitment to growth in North America”. In fact, it appears determined to grow with the iGaming niche in North America and play an active role in driving its expansion, making it a key player and ambassador for online casinos stateside.

Focusing on the acquisition of a WV license, Play’n GO Chief Commercial Officer (CCO) Magnus Olsson said that “West Virginia’s regulated iGaming marketplace is thriving and it’s brilliant to be able to finish the year strongly by acquiring a license to serve our games to players in the state”.

“Players are different in terms of their game preferences in every jurisdiction, of course, but the common thread that runs through all players is that the quality content rises to the top – players want to be entertained first and foremost.” Players in WV are no exception to this rule, which is why the best West Virginia casino sites have partnered with Play’n GO to deliver an exceptional, diverse, and immersive experience.

Play’n GO Around the World – In the UK and Italy

In addition to supplying the best WV online casinos and other jurisdictions in the US, Play’n GO is also a market-leading software house in the European marketplace.

Of course, this should come as no surprise given that it’s headquartered in Sweden, but Play’n GO has evolved since its inception to become a key supplier of online casinos in the mature UK market.

Through 2022, the supplier also announced the expansion of its existing footprint in Italy, after launching its portfolio and a selection of new slot titles through licensed operator SKS365. 

This operator is the parent brand to and will feature around 100 Play’n GO titles to all registered customers through 2023 and beyond.

The Last Word

Casino gambling and online gaming trends continue to evolve over time, from rising VR adoption rates to the way in which video games are priced. Whether you’re a video game enthusiast or a frequenter of legal online casinos in West Virginia, however, one thing that remains unchanged is the need for high-quality and immersive content.

Play’n GO definitely prides itself on the quality and diversity of its games, especially in the slots vertical. Remember, this vertical makes the largest contribution to the iGaming GGY in North America and Europe, and Play’n GO is well-placed to help casinos effectively engage players.

In addition to strategically targeting new markets, Play’n GO remains a prolific creator of new games. This trend will also continue through 2023, benefitting players and casinos alike in regulated jurisdictions.



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