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Persona 4: Dancing All Night Studio Dingo Goes Bankrupt

Japanese developer Dingo, known for their work on Persona 4: Dancing All Night, Photo Kano, and Hatsune Miku: Project Diva has closed its doors and is filing for bankruptcy.

After their official site went down a few days ago, a 2chan user went to the developer’s offices to find a letter stating that the developer has closed down and is planning to file for bankruptcy in the upcoming days.

After this was posted, a former Dingo developer came forward, stating that the company was about 300 million yen (or about 2.7 million dollars) in debt and that employees haven’t been paid in weeks.

It seems as if the developer’s last game, Reco Love, was the straw that broke the camel’s back for the company. Its commercial failure was too steep to recover from.

We wish the best of luck to the former staff at Dingo.

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Currently interning at Niche Gamer. I've been playing video games since I was three years old.



42 comments
  1. Uncle Ocelot
    Uncle Ocelot
    March 28, 2017 at 10:29 am

    RIP
    Somebody else will probably make the Miku games tbh.

  2. Just Some Guy
    Just Some Guy
    March 28, 2017 at 10:32 am

    Hmm? Don’t the Miku games sell well?

  3. Dewey Defeats Truman
    Dewey Defeats Truman
    March 28, 2017 at 10:46 am

    They only worked on the first three games on PSP if five seconds on Wikipedia is anything to go by. Presumably anybody that Sega felt like keeping on was hired by now to work on the ones since then.

  4. 3rdStrike_Ebi
    3rdStrike_Ebi
    March 28, 2017 at 11:06 am

    I really hate seeing news like this. I wouldn’t even wish unemployment on my worst enemies, because I know what it’s like to have no financial stability. It’s a fucking awful feeling.

  5. Comphead
    Comphead
    March 28, 2017 at 11:12 am

    Dingo haven’t made the Miku games since the last one on PSP in 2011. Every one since then was handled internally by Sega/ Sega AM2.

  6. thatguyEZ
    thatguyEZ
    March 28, 2017 at 11:54 am

    Fuck dude, some of those are my favorites. I can’t get enough of the Project Diva series and I absolutely adored Dancing All Night. I really hope some studies can carry the torch for these games, but somehow I doubt it.

    Also it sucks so many people got laid off, talk about an all around shit situation.

  7. RetroGamer
    RetroGamer
    March 28, 2017 at 12:31 pm

    Wasn’t very familiar with this company, but I still hate for such things to happen.

  8. NeoSkyte
    NeoSkyte
    March 28, 2017 at 12:45 pm

    Sadly the Sega hasn’t worked with Dingo Inc. with the Project Diva series since extend. Both Project Diva and mirai is being handled by Sega AM2 (project mirai series, Project Diva Arcade, Dreamy Theater) and Sega CS3 (F, F2nd, X). So most likely if there’s going to be a sequel to P4:DAN it’s going to go to those guys since Sega does owns Atlus and have a history knowledge about rhythm games.

  9. Just Some Guy
    Just Some Guy
    March 28, 2017 at 1:28 pm

    Ah, that’s not too bad then. Shame about the rest of the staff. Thank you for the info.

  10. Tubsiwub
    Tubsiwub
    March 28, 2017 at 1:28 pm

    So Fire Emblem and Persona D.A.N. didn’t make them much profit? How is that possible?

  11. buddyluv324
    buddyluv324
    March 28, 2017 at 1:35 pm

    Shit…..another one bites the dust. I would probably insert a Jojo joke here, but in this case I think it could be in poor taste.

  12. artemisthemp
    artemisthemp
    March 28, 2017 at 2:07 pm

    More suprise by Miku

  13. Yuno-tan
    Yuno-tan
    March 28, 2017 at 4:04 pm

    YES! No more spin-offs.

  14. UnpluggedBeta
    UnpluggedBeta
    March 28, 2017 at 4:13 pm

    #firstworldproblems

  15. UnpluggedBeta
    UnpluggedBeta
    March 28, 2017 at 4:14 pm

    It’s not necessarily that the games didn’t generate revenue; it might be that the couldn’t control budget. Successful software causes a company to go bankrupt all the time, especially if management can’t keep a project on-time and under-budget.

  16. sanic
    sanic
    March 28, 2017 at 4:24 pm

    “Reco Love”

    That game looked hot what went wrong?

  17. Cole Carey
    Cole Carey
    March 28, 2017 at 5:02 pm

    so did this site not do any research? They WERE going to make DAN but Atlus took it upon themselves to make it in-house because Dingo refused to make any changes from their miku games. They had barely any involvement in ONE Fire Emblem game, saying they did is like saying that the Tekken team were known for their part in making Pokemon games.

  18. perfect34
    perfect34
    March 28, 2017 at 5:17 pm

    Thank god i was worried for a moment. So this story isnt as tragic as first thought.

  19. Brandon Orselli
    Brandon Orselli
    March 28, 2017 at 5:28 pm

    Apologies I forgot to make the headline / content a bit different. We never meant to make them out to be “THE” studio behind the game, that’s definitely not true.

  20. AliasAlterego
    AliasAlterego
    March 28, 2017 at 7:48 pm

    You’re not even wrong.

  21. Leandro Teixeira
    Leandro Teixeira
    March 28, 2017 at 7:49 pm

    Asked myself the same thing, but mostly likely the really stupid decision of when you’re near the abyss of bankrupcy making a game with 2 different versions and charge a full game for each instead of 1 full package, same goes for their previous game that was a Love Live game with 3 different versions. Only Nintendo can pull that move and get away with it

  22. AliasAlterego
    AliasAlterego
    March 28, 2017 at 7:49 pm

    I don’t believe Dingo made Dancing All Night — in fact, I’m sure they didn’t. The headline as well as the link itself is clickbaiting hardcore though.

  23. Leandro Teixeira
    Leandro Teixeira
    March 28, 2017 at 7:53 pm

    I actually liked Photo Kano, so I feel bad for them, hope enterbrain picks it up

  24. Chocolate ISISCream
    Chocolate ISISCream
    March 28, 2017 at 7:55 pm

    inb4 “If it was on PC, they would have generated a huge revenue stream and avoided having to file bankruptcy”

  25. sanic
    sanic
    March 28, 2017 at 9:19 pm

    Should have gone full hentai.

  26. Feniks
    Feniks
    March 28, 2017 at 9:22 pm

    And then the music stopped.

  27. Feniks
    Feniks
    March 28, 2017 at 9:25 pm

    In my country you get unemployment benefits (70% of the last earned income) for 2 years IDK how it works in Japan though.

  28. NeoSkyte
    NeoSkyte
    March 28, 2017 at 10:23 pm

    Not really Dingo hasn’t been involved with Project Diva since extend. Currently the series is handled by Sega AM2 and Sega CS3.

  29. Tubsiwub
    Tubsiwub
    March 28, 2017 at 11:17 pm

    Good point.

  30. Fenrir007
    Fenrir007
    March 28, 2017 at 11:57 pm

    >and Project Diva

    NOOOOOOOO!

  31. acidthorn
    acidthorn
    March 29, 2017 at 1:51 am

    FE: Radiant Dawn (the one they developed) belongs in the Tellius series of games and from what I’ve heard, they weren’t terribly popular in Japan, despite their popularity in the states.

  32. Tubsiwub
    Tubsiwub
    March 29, 2017 at 2:01 am

    Neat. Good to know, thanks.

  33. Leandro Teixeira
    Leandro Teixeira
    March 29, 2017 at 7:34 am

    Indeed, but their main focus was portable consoles (PSP and PSVita), so they probably wouldn’t manage to pull it off. I guess we can assume they went bankrupt for being unable to plan ahead and blow the production budget.

  34. Waifu Engineering
    Waifu Engineering
    March 29, 2017 at 7:41 am

    Middling JP developers who make fanservice shovelware should take a page out of the western playbook – make it full on hentai, remove the H (but make it patchable), then sell on PC on Steam for 10 bucks. Always get the quick fap market. Vita-owning peeps willing to shell out 40 bucks a pop for moeshit like myself are rare. I suppose that’s becoming true now even in Japan, where celphone takes center stage.

  35. thatguyEZ
    thatguyEZ
    March 29, 2017 at 8:22 am

    I see, well I suppose that’s good in a bittersweet kinda way. I’d love to see a sequel to P4:DAN but based on P5.

  36. Komi-san
    Komi-san
    March 29, 2017 at 9:27 am

    Shit game, kinda weird how Sega owns Atlus and could have made like idk a better rhythm game? *Looks at Diva titles*

  37. Komi-san
    Komi-san
    March 29, 2017 at 9:31 am

    “Sadly”

    wut The newer Miku games have been great. (outside X)

  38. Malcolm_Ecks
    Malcolm_Ecks
    March 29, 2017 at 10:09 am

    True statement though. Console market in Japan is doing piss poor.

  39. Malcolm_Ecks
    Malcolm_Ecks
    March 29, 2017 at 10:13 am

    Small Japanese dev in an unstable Japanese console market. In a world where FFXV doesn’t sell well in Japan, a good chunk of smaller devs really need to take a look at how successful PC ports have been. The Nintendo Switch likely won’t carry most of their titles and the Vita’s market is just too niche for people make money off of.

  40. Malcolm_Ecks
    Malcolm_Ecks
    March 29, 2017 at 10:14 am

    They don’t even need to sell them at 10 bucks. A bunch have sold well on Steam for 30-40.

  41. NeoSkyte
    NeoSkyte
    March 29, 2017 at 12:19 pm

    That’s debatable. IMHO I feel that 2nd and extend we’re much better than the F series and definitely better than X. Though I think the reason I think that way would be because I didn’t like the star notes. Future Tone on the other hand is definitely far better than the PSP, Vita and 3DS games and that I would have to agree on.