Nissin Foods has released another animated TV ad promoting its Donbei Kitsune Udon line of cup foods, and it contains yet more cute fox-eared girls.

“Honest Ears 2023 Edition” (“mimi wa shoujiki”) is the name of the video, and it features a vacationing salaryman trying to repress his feelings, but the emerging fox ears from his head indicate his real feelings about Nissin’s Donbei Kitsune Udon.

Here’s the cute commercial:

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