New Western VTuber Brand VShojo Launches Starring Projekt Melody

VShojo

A new VTuber brand called VShojo featuring the talents of Projekt Melody, Nyanners, and more has officially launched.

The new group was announced on Projekt Melody’s official Twitter account, giving a spotlight to the group’s own social media. VShojo calls itself a “talent-first VTuber company, dedicated to the growth and success of its members”.

You can find the debut trailer for VShojo titled We Are VShojo below.

VShojo was founded by CEO Justin “theGunrun” Ignacio who was part of Twitch’s founding team and featured in Forbes “30 Under 30” back in 2014; and CTO Phillip “Mowtendoo” Fortunat who is a game artist, video editor, and YouTube content creator.

The launch cast for VShojo can be found on the official site and below:

Nyatasha Nyanners

Nyanners VShojoAn ancient evil creature that has assumed the form of a pink-haired catgirl. She tries her best to be pure hearted and loves to sleep and play games. Her ultimate goal is to become an idol and take over the planet.

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Projekt Melody

Projekt Melody VShojoThis is Melody. She has trouble counting and lacks vital organs. People describe her as the most wholesome pervert they’ve ever met. Melody is friendly, considerate, and talks about [CENSORED]… a lot.

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Froot

Froot VShojoA bittersweet Lich who spends her days in her underworld castle drawing art. She took a turn to streaming once she realised she could harvest human souls by disguising them as Twitch Subscriptions. She is a hopeless necromantic and hopes to one day own her own Virtual Fashion brand.

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Zentreya

Zentreya VShojoA red haired half human/half red dragon, rockstar (kinda). She is very headstrong and tends to yell at everyone around her, but loves meeting new people! She tends to play pranks and loves memes. She wants to rule humanity one day, but she’s too much of an air head to do it.

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Silvervale

Silvervale VShojoAn ōkami sakura spirit who ventured to earth out of loneliness. Upon realizing that fluffy ears are not common in the human realm, she often hides them under a pair of cute headphones. She is a delicate blend of lewd and wholesome, loving to spread joy and cozy vibes. Nothing makes her happier than meeting new friends, and she hopes to encourage them to appreciate the fleeting beauties in life. Though she has a terrible sense of direction and is very forgetful, her childlike sense of wonderment is known to melt hearts.

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Ironmouse

Ironmouse VShojoA demon queen who goes by several names…but has also been rumored to be Satan herself. She is a friendly, fun loving demon who ran from her duties and escaped the confines of Hell/the underworld in order to make new friends, learn new things and live life to the fullest. She has an obsession with the internet, music, lewd, nerdy and all things cute. She wears special magical bells on her body to contain and control her power in order to better blend into the human world. If her bells ever get removed only pure chaos will ensue. It has been said that once the bells are off her true demon queen form will be revealed. All she ever wants to do is have fun and see what the human world is all about and consume … make as many souls friends as she can.

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Hime Hajime

Hime VShojoA well-endowed Alien/Dragon/Robot hybrid from some far away planet. She decided to explore the universe but was drawn to Earth due to its variety of entertainment. Currently living in an old Japanese apartment but enjoys her time with videogames and alcohol. Often a bit crude but has a soft pleasant aura around her. Chose the name Hime Hajime from an ‘eroge’ as I think they call it on Earth?

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This successful rebranding comes just after the seeming conclusion of a controversy surrounding Projekt Melody in which her Twitch Partner status was temporarily revoked. However the situation was a result of an allegedly erroneous DMCA claim by the modeler of Projekt Melody and has since returned to Twitch.

The English VTuber fanbase has been steadily growing in recent months and earlier this year culminated in the debut of HololiveEN. VShojo will be one of the first western owned VTuber companies.

This is Niche Culture. In this column, we regularly cover anime, geek culture, and things related to video games. Please leave feedback and let us know if there’s something you want us to cover!

Images: VShojo Official Site

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About

A basement-dwelling ogre, Brandon's a fan of indie games and slice of life anime. Has too many games and not enough time.


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