Netflix have stated their interest in doing more with “interactive entertainment;” with sources claiming an Apple Arcade-style subscription service.
While initially reported by The Information citing insider sources, the news was later confirmed to GameSpot. Netflix had reportedly began recruiting an executive to lead Netflix’ foray into video games, along with senior figures in the industry.
An Apple Arcade style service was also discussed; with Axios reporting that according to “a source familiar with Netflix’s plans” that they should “think of it as a smaller Apple Arcade.” This service would also be devoid of adverts, much like one Netflix’ own VOD service and Apple Arcade.
Speaking to GameSpot, a Netflix representative confirmed elements of the news.
“Our members value the variety and quality of our content. It’s why we’ve continually expanded our offering–from series to documentaries, film, local language originals and reality TV. Members also enjoy engaging more directly with stories they love–through interactive shows like Bandersnatch and You v. Wild, or games based on Stranger Things, La Casa de Papel and To All the Boys. So we’re excited to do more with interactive entertainment.”
Axios reports the service will not likely launch until 2022 (though plans could change) and would consist of both Netflix’ IPs and original works.
Likely spurred by the success of the animated Castlevania (final season premiered May 13th) and live-action The Witcher series (with a third season coming soon), Netflix have announced multiple adaptions in the works.
These include Resident Evil: Infinite Darkness, League of Legends: Arcane, Sonic Prime, an animated Tomb Raider series, a live-action Assassin’s Creed series, a live-action Resident Evil series, a feature length Beyond Good and Evil film, and a Tom Clancy’s Splinter Cell anime.
In theory; Netflix could produce their own shows to advertise upcoming video games, and vice-versa. If the service is subscription based, it may come dangerously close to comparison to maligned Google Stadia; with Developer Marketing Lead Nate Ahearn insisting all was “alive and well;” despite the Head of Product and six other employees leaving this month.
Then again, the service could be compared to the far more well received Xbox Game Pass, or the aforementioned Apple Arcade. Marketing, and more importantly the games on offer and their costs, will determine how the service is received.
We will keep you informed as we learn more.