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Microsoft is Not Attending Tokyo Game Show 2015

microsoft 07-10-15-1

In a move that is probably shocking no one, Microsoft has confirmed (via Famitsu) they won’t be attending this year’s Tokyo Game Show.

The annual Tokyo Game Show goes down in the Makuhari Messe in Chiba, and will take place between September 17th to the 20th.

“2015 is going to provide yet another impressive line-up of games, including exclusive releases,” Microsoft Japan category marketing representative Masayuki Inoue said in a statement. “This year, Microsoft won’t be exhibiting at the Tokyo Game Show, but we are making some preparations to show off the latest Xbox news, to both fans and media. We’ll update everyone as soon as possible.”

Coming from this – it’s possible (from Inoue’s statement) that Microsoft could hold their own event, for the Japanese market?

We’ll keep you guys posted.

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Owner and Publisher at Niche Gamer and Nicchiban. Outlaw fighting for a better game industry. Pronouns: Patriarch, Guido, Olive, Catholic



22 comments
  1. Nonscpo
    Nonscpo
    July 10, 2015 at 8:54 am

    They need to get their act together, why should anybody buy there console, if they don’t have enough confidence to put on a show?

  2. Martin
    Martin
    July 10, 2015 at 9:00 am

    Microsoft…you could at least attempt to try showing off something like Psycho Pass or Chaos;Child…

  3. Cameron Teague
    Cameron Teague
    July 10, 2015 at 9:01 am

    They are smart to not show honestly because what do they really have to show? It would take a miracle of epic portions for them to create anything that would sway more than 200 people in a month to buy their console.

  4. buddyluv324
    buddyluv324
    July 10, 2015 at 9:11 am

    Its not much of a surprise really. With the Xbox systems doing piss poor in Japan from the original Xbox up to the XB1, its a wonder why microsoft is still even bothering trying to market and sell their systems over there. They clearly have little to no grasp of the demographic market over there.

  5. Nonscpo
    Nonscpo
    July 10, 2015 at 9:30 am

    And that’s my point exactly, if they have nothing to show, then people have no reason to buy their console in Japan. They need to be scooping up exclusives and publishing games that cater to the market. However just like in the west with Sony and the Vita and Nintendo and the Wii U, Microsoft will probably just ignore it’s console :(

  6. djluke_1993
    djluke_1993
    July 10, 2015 at 9:56 am

    Well I remember reading online that their 2013 or 2014 I can’t remember which was one it was. But they were one of the popular booths there.

  7. Dewey Defeats Truman
    Dewey Defeats Truman
    July 10, 2015 at 11:08 am

    pretty sure they tried that back during the 360 era and it didn’t really help them much.

  8. orbo
    orbo
    July 10, 2015 at 11:26 am

    They’ve tried getting things on the xbox and 360 that would appeal to japanese markets and fans of japanese games in the west, they even paid the creators of games such as the idol master and tales of games hilarious sums of money to make these games exclusive to the systems, but they tanked so hard on the xbox platforms that those companies still lost money on the deal compared to just putting said games on the ps2/3.

    It’s not a matter of trying hard enough to appeal to the japanese audience, the japanese audience simply doesn’t like microsoft consoles and that’s not going to change unless microsoft can bribe every japanese developer to develop every game exclusively for the xbox’s to force them into buying one.

  9. Siveon
    Siveon
    July 10, 2015 at 11:37 am

    They did, and that’s why the 360 is sometimes coveted by Shmup fans. But sadly, there’s not a lot of them to make any real difference.

    I wouldn’t mind another Shmup console though.

  10. patyos
    patyos
    July 10, 2015 at 12:25 pm

    And Microsoft gonna Lower there Japan sales even more :)

  11. Misogynerd
    Misogynerd
    July 10, 2015 at 1:32 pm

    They tried with SEGA on the Original Xbox and with Namco on the 360 and it never worked.

  12. flashn00b
    flashn00b
    July 10, 2015 at 1:55 pm

    A shame. Would’ve been the perfect time to show some stuff about Scalebound.

  13. Rugga
    Rugga
    July 10, 2015 at 6:13 pm

    People who like Japanese games typically go for Playstation anyway. PS4 has a monopoly right now that Microsoft can’t break. Maybe next gen.

  14. Lex
    Lex
    July 10, 2015 at 6:21 pm

    Ah, finally grasped the sunk costs fallacy, have they?

  15. Nutty McSpazatron
    Nutty McSpazatron
    July 10, 2015 at 6:51 pm

    I’ve heard from many folks that nobody’s buying the XBox One in Japan. The last figures had the PSP outselling the XBox One which had 100 units sold for March (or whenever that metric came out.) 100 units? For a current-gen title? That’s embarrassing. I haven’t verified this, but if a console’s getting beaten by a last-gen portable…. well, it’s time to rethink the strategy (or worst case, cede Japan to Sony.)

  16. Yabloko Molloco San
    Yabloko Molloco San
    July 10, 2015 at 7:32 pm

    MS rises their white flag in Japan.

  17. Donwel
    Donwel
    July 10, 2015 at 7:52 pm

    Maybe they’ll have an “Xbox Direct” similar to what Nintendo do in the west.

  18. Thanatos2k
    Thanatos2k
    July 10, 2015 at 11:35 pm

    Given the abhorrent Xbone performance there, looks like they’ve just given up.

  19. Thanatos2k
    Thanatos2k
    July 10, 2015 at 11:36 pm

    And there were lots of JRPGs on the 360…at first.

    Then Microsoft at some point went “Fuck it” and focused purely on dudebros and Kinects. They’ve lost Japan ever since.

  20. Feniks
    Feniks
    July 12, 2015 at 3:36 am

    The 360 actually had some decent JRPGs in the first 4 years. But it is clear Japanese games are back at Sony this gen.

  21. Feniks
    Feniks
    July 12, 2015 at 3:39 am

    I wonder how many Xbox One’s are bought by US military personel and foreign expats?

  22. Feniks
    Feniks
    July 12, 2015 at 3:43 am

    I played every JRPG on the 360. It was great! But those games sold very bad. A lot of them came out for the PS3 after a few years.
    After a few years Microsoft just gave up and I can’t blame them.

    XBOX owners just don’t JRPG.