McDonald’s has temporarily begun calling themselves “WcDonald’s” as part of a new anime-themed promotion.
WcDonald’s is the trademark friendly way that the franchise is depicted in multiple anime franchises and first appeared in Crayon Shin-chan back in 1981. Since then the WcDonald’s logo has been spotted in series ranging from the 1980s hit City Hunter to the more recent Otaku Elf.
WcDonald’s is *leveling up voice* HERE pic.twitter.com/fnxcGAKD6s
— McDonald's (@McDonalds) February 26, 2024
The promotion includes new packaging, manga pages printed on paper bags, and a cast of original characters developed for marketing. Hopefully this promotion won’t ruin the meme by allowing McDonald’s to possibly trademark the inverted logo, a fear shared by some Twitter users.