Lego Polaroid Camera announced

Lego Polaroid Camera

Lego has opened preorders for their latest nostalgic creation: a life-sized Lego Polaroid Camera.

While it doesn’t actually take photos, the life-sized Lego Polaroid OneStep SX-70 Camera (Lego set #21345) is now available for preorder on Amazon and other retailers.

Fans of the classic Polaroid camera and / or Lego will be delighted with the 516-piece set, which features authentic features like the original device including: the viewfinder, Color Spectrum, and even an exposure compensation dial! When you press the red shutter button, a Lego photo is ejected like the real thing.

Here’s some more glamour shots:

Here’s a product blurb on the Lego Polaroid Camera:

Sharpen your focus and recreate a design classic. This collectible LEGO set for adults, featuring a realistic brick-built model of the Polaroid OneStep SX-70 Camera (21345), makes the best creative gift for photographers and camera lovers. Enjoy quality time capturing iconic details such as the viewfinder, Color Spectrum and exposure compensation dial, and add stickers with authentic graphics. Build a Polaroid Time-Zero Supercolor SX-70 Land Film pack containing 3 illustrated ‘photos’, including one of Polaroid inventor Edwin H. Land. Choose a photo, load it into the camera, press the red shutter button and the photo is ejected, just like the real thing. Find instructions in the box and on the LEGO Builder app to guide you through every step of the mindful, creative building experience. This LEGO Ideas vintage Polaroid camera model is part of a carefully curated collection of top-quality LEGO Sets for Adults, and makes for a great Valentine’s Day gift. Whatever your passion, there is a building project waiting for you. Contains 516 pieces.


  • Collectible LEGO set that makes a nostalgic and creative gift for photographers – Create your own brick-built replica of the iconic Polaroid OneStep SX-70 Camera (21345) with this LEGO set for adults
  • Perfect for camera lovers – Design features include the viewfinder, Color Spectrum, exposure compensation dial, a ‘Polaroid Land Camera’ sticker and choice of ‘OneStep’ or ‘1000’ stickers
  • Buildable Time-Zero Supercolor SX-70 Land Film pack – The pack contains 3 illustrated ‘photos’ of Polaroid inventor Edwin H. Land, LEGO House and the fan designer’s sister who inspired this creation
  • Operates like a real vintage Polaroid camera model – Load one of the ‘photos’ into the camera and press the red shutter button to eject it
  • Photography gift idea – Treat yourself or give this LEGO set for adults as a birthday gift, Valentine’s Day gift or any day surprise treat
  • Step-by-step guide – Includes an illustrated booklet featuring interviews with the set’s fan designer and LEGO designers, plus instructions to guide every step of the creative building experience
  • Display with pride – The buildable Polaroid camera model in this 516-piece set measures over 3.5 in. (9 cm) high, 3.5 in. (9 cm) wide and 6 in. (15 cm) deep

This is Niche Merch. In this column, we regularly cover merch and toys from games, anime, geek culture, and more.


Owner and Publisher at Niche Gamer and Nicchiban. Outlaw fighting for a better game industry.

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