https://www.youtube.com/watch?v=9MpQSvaduzk

Nintendo is already hyping up their upcoming revision for the Nintendo 3DS handheld.

Just how are they advertising the hot new piece of kit? Well, by not focusing on the upgraded hardware or the second analog stick, of course! Featured above, you can view the newest advertisement for the handheld, and it’s sure to blow your mind. It’s worth noting the commercial does showcase the shiny new faceplates that are swappable on the New 3DS.

In case that face, voice, and music is oddly familiar, that’s because you’re listening to Kyary Pamyu Pamyu, one of the biggest Jpop idols in recent history. Don’t believe me? Listen to one of her biggest hits and try to not get it stuck in your head. However, you can’t deny her style, and her fitting right in with the various Nintendo mascots.

While Japanese fans are getting the New 3DS this October 11th, Australians are getting it a bit later on November 21st.