Konami’s New CEO: Mobile is the Future and Our Main Focus

Hideki Hayakawa 05-14-15-1

It seems like we might have learned the cause of the recent furor over at Konami proper.

Their new CEO, Hideki Hayakawa, recently spoke to Nikkei Trendy (via NeoGAF), in which he said a few bold statements regarding mobile gaming.

“We are going to pursue development of mobile games aggressively,” said Hayakawa. “Our main development platform will be mobile devices. Power Pro and Winning Eleven are examples of the pay-as-you-play model we’re focusing on. Our future games have to move from selling “items” to selling “features.”

He continued to point out their new business model. “We noticed that people who buy physical [retail] games are still motivated to buy extra content. The sales of Power Pro has really motivated us to push more of our popular series into mobile development.”

“While gaming has branched out onto a multitude of platforms, we always feel like mobile is the platform closest to us. Mobile is where the future of gaming really is.”

“We still hope that overseas releases such as MGSV and Winning Eleven do well, but we are still thinking about how to really push our franchises onto mobile, overseas.”

Finally, Hayakawa talked up the role of mobile games in branching the divide between hardcore and casual. “As with multiplatform titles, there’s no point in dividing the market up anymore. Mobiles are going to be the bridge in between the general public, and the gaming world.”

Hayakawa’s statements are following the unfortunate news that Silent Hills, an exciting and promising looking game by Hideo Kojima and Guillermo del Toro, has been mysteriously cancelled.

How do you guys feel about Hayakawa’s statements? Are you concerned about the future of Konami games like Metal Gear Solid, Silent Hills, and so on?



Owner and Publisher at Niche Gamer and Nicchiban. Outlaw fighting for a better game industry. Pronouns: Patriarch, Guido, Olive, Catholic

  1. Wonderkarp
    May 14, 2015 at 12:18 pm


  2. Wand
    May 14, 2015 at 12:22 pm


  3. Anderino
    May 14, 2015 at 12:24 pm

    Rip in pieces. Konami is dead to me.

  4. deadeye
    May 14, 2015 at 12:24 pm

    I guess I can scratch off Konami on the “companies I care about” list now.

  5. Raziel Barkrai
    Raziel Barkrai
    May 14, 2015 at 12:25 pm

    Good bye Konami.

  6. Mark Jackson
    Mark Jackson
    May 14, 2015 at 12:25 pm

    This is what happens when you have someone just chasing the statistics and not especially caring for what people think of them.

  7. Psichaos
    May 14, 2015 at 12:28 pm

    Not gonna lie, going to laugh when they report massive losses in profit in the next few years.

  8. Akuma
    May 14, 2015 at 12:31 pm

    If they manage to release interesting IPs like GungHo did with Pazudora, it could print money like mad. I just don’t understand with people cry over that. Japan is mobile since years now, deal with it, or play AAA games on your tv… Not to mention, some mobage are really good. (but they must keep a good balance between free play and ingame purchases) The fact the new CEO says he’ll be working “agressively” on mobile platforms could be quite worrisome in the end…

  9. katzedan
    May 14, 2015 at 12:32 pm

    RIP Konami

  10. Dewey Defeats Truman
    Dewey Defeats Truman
    May 14, 2015 at 12:33 pm

    Konami is dead to me, I don’t even care what they do anymore.

  11. Narmy
    May 14, 2015 at 12:39 pm

    It’s really sad seeing all these Japanese developers killing their franchises for short term profits. I don’t think the mobile gaming market is going to last them far into the future, it’s going to crash eventually.

  12. Trepie
    May 14, 2015 at 12:43 pm

    “Mobile is where the future of gaming really is.” Makes me laugh. But there is truth that Japan is crazy over mobile ever since last generation. I think that statement is still silly, though. Mobile gaming can hardly even be called gaming, it serves a completely new demographic (at least here in the US) compared to traditional gaming. Apples and oranges. Console and PC games have been selling better than ever, but mobile games have been doing well too.

  13. Wand
    May 14, 2015 at 12:44 pm

    You know it won’t happen, right? They’re going way down.

  14. Wand
    May 14, 2015 at 12:47 pm

    In Japan they got a lot of neat card games and VNs, we only get the scraps. Mobile gaming isn’t bad per se, could be complementary to traditional practices, but nooooo let’s put all our eggs on a single basket and then walk upside down in a middle of a tornado

  15. Dom The Elegy
    Dom The Elegy
    May 14, 2015 at 12:48 pm

    And that’s the end of this story.
    All that’s left is to put a single white tagetes on the grave next to the tombstone that reads:

  16. katzedan
    May 14, 2015 at 12:49 pm

    in Japan they only need to make one game like Love Live SIF, [email protected] CG or Girlfriend Beta and if it turns to be a hit, it’ll print a lot of money

    they already have a IP that fits this style: Love Plus!

    I believe they’ll make mobile games like these ones! and still makes lots of money with this :(

  17. Trepie
    May 14, 2015 at 12:53 pm

    Japan is crazy over mobile because they spend a lot of their time in transit. That’s why handhelds were so popular there for a while but now mobile has eclipsed that. They get a lot better games because there is more interest, while in the west mobile gaming is aimed more at people who would not usually be called gamers. Kids, women and gambling addicts spend a lot more time with mobile games than anyone else while traditional gamers tend to stick to consoles and PC.

    I think the main takeaway from this is that Konami isn’t interested in selling their products in the west anymore.

  18. Tin o Beans
    Tin o Beans
    May 14, 2015 at 1:03 pm

    “We’ve failed in our business, not because of incompetence but because mobile is the future”

    Let’s wait and see how things turn out for Sega and Konami.

  19. Fenrir7
    May 14, 2015 at 1:07 pm

    So long, Konami.

  20. Godmars
    May 14, 2015 at 1:10 pm

    The move to HD never really did them any good. Hasn’t done that much good for many devs to be honest.

  21. MusouTensei
    May 14, 2015 at 1:17 pm

    Fuck off Konami, just die already.

  22. Random45
    May 14, 2015 at 1:19 pm

    Isn’t mobile gaming like HUGE in Japan? Like significantly bigger than the console gaming market? I can understand the shift in that case, but it’s still very disappointing. I’m guessing Konami’s only going to be a think of the past outside of Japan.

  23. Wand
    May 14, 2015 at 1:20 pm

    Maybe they’ve also noticed that you can’t be free to do whatever you want on your games because of the outrage police. But I’m really really stretching the issue. Mobile gaming is shit in the west because producers know the vast majority of the public are retards when it comes to games.

  24. inquisitormcsagington
    May 14, 2015 at 1:22 pm

    Didn’t know Don Matrick had a Japanese cousin….

  25. DeusEx
    May 14, 2015 at 1:23 pm

    Here’s to you, Nicola and Bart

    Rest forever here in our hearts

    The last and final moment is yours

    That agony is your triumph

  26. pepsi
    May 14, 2015 at 1:31 pm

    Mobile was “the future” a few years ago, now it’s a bubble ready to burst at any moment as everyone struggles to throw out game after game in the hopes that one of them becomes the next big thing.
    Konami’s been dead for quite a while so it’s not like this news really matter.

  27. Hrist
    May 14, 2015 at 1:33 pm

    Goodbye Suikoden, goodbye MGS…I’ll miss ya.

  28. Sarracenia
    May 14, 2015 at 1:34 pm

    He has the face of a man who, in 3 years, will realise he fucked everything.

  29. Tromboner
    May 14, 2015 at 1:42 pm

    Dear Konami,

    Please sell your IP to companies who will respect those properties and their fans.



  30. OverlordZetta
    May 14, 2015 at 1:48 pm

    Sega’s still doing some arcade and console stuff I’m pretty sure. Plus Sega US and Sega EU are practically different companies.

  31. Steven T.
    Steven T.
    May 14, 2015 at 1:49 pm

    I think last week on twitter, I said that Konami will either close up shop or go fully mobile given the circumstances. Now… I kinda wished they took the first option.

  32. ivanchu77
    May 14, 2015 at 1:59 pm

    Yup, just like Facebook games were the future too….

  33. tccboss
    May 14, 2015 at 1:59 pm

    Rip in pieces Konami

  34. メタラーにゃあ~
    May 14, 2015 at 2:00 pm

    Ouch… Is this guy for real?

  35. Siveon
    May 14, 2015 at 2:03 pm

    You’re late to the party.

  36. Siveon
    May 14, 2015 at 2:05 pm

    I cringed. Hope to see them declare bankruptcy in the near future.

  37. MaidKillua
    May 14, 2015 at 2:10 pm

    So long Konami. Hopefully your IP’s go to someone who deserves them

  38. Zack
    May 14, 2015 at 2:25 pm

    They already have…in my heart :'(

  39. Doyes
    May 14, 2015 at 2:27 pm

    I have no words. I just feel dejected.

  40. buddyluv324
    May 14, 2015 at 2:32 pm

    By now this shouldnt be a surprise. Also note that mobile gaming hasnt been all to kind with Capcom. Konami is just playing catch-up towards being the next company to bite the dust.

  41. Nagato
    May 14, 2015 at 2:32 pm

    Standing on the edge of the crater, like the prophets once said…

  42. Akuma
    May 14, 2015 at 3:09 pm

    Oh right, kinda forgot they did Love Plus, too busy with LLSIF, KanColle and School Girl Strikers ;)

  43. OverlordZetta
    May 14, 2015 at 3:20 pm

    A CEO being a CEO shouldn’t be reason to hope a bunch of people end up unemployed. They likely joined Konami to make games too, but what can they do? Give up their income?

  44. NeoSkyte
    May 14, 2015 at 3:21 pm

    Yeah they still have console games planned for release (Project Mirai DX, Dengeki, Stella Glow (JP), Yakuza 5, etc).

  45. DariusQ
    May 14, 2015 at 3:35 pm

    Yup. Too much emphasis on AAA production values and not enough on gameplay.

  46. Paige
    May 14, 2015 at 3:38 pm

    How shameless.

  47. Siveon
    May 14, 2015 at 4:00 pm

    You’re right, but the upper management (or whoever is right under the CEO) is partially to blame for this stuff too.

  48. Turt
    May 14, 2015 at 4:14 pm

    They could have had a viable business but instead they shift entirely to an emerging risky sector for the promise of easier rewards.

    I hope it comes back to bite them in the ass, hard.
    There will be a good market for mobile, someday. But not yet.
    Right now it’s still all based on luck, some games are a hit with casuals and others aren’t.

  49. SiliconNooB
    May 14, 2015 at 4:30 pm

    Fuck Konami so much!

  50. GuitarAnthony
    May 14, 2015 at 4:45 pm

    They’re also into slot machines & hoping Japan lifts the nationwide ban on casinos.

    My favorite Konami story ever was early in their history, a Yakuza clan tried getting into ownership of the company leading the CEO to ask for help from the boss of another clan & touched off a Yakuza war.

  51. NuclearCherries
    May 14, 2015 at 4:46 pm

    It’s always sad to see a company you loved get destroyed from the inside.
    Rest in Peace, Konami. You will be remembered fondly.

  52. Neojames82
    May 14, 2015 at 4:53 pm

    Well, guess I’m ignoring Konami for now on. Move along, folks, nothing to see here anymore.

  53. heavensfeel
    May 14, 2015 at 4:54 pm

    MEANWHILE AT KONAMI HQ . . . (idea lifted from Tristan Farnon)

  54. bf313
    May 14, 2015 at 4:56 pm

    Not that I really had much of an interest in Konami properties but I honestly hope this blows up in their face big time. A company can’t expect to survive solely off of mobile games that require a massive amount of luck to catch on with the general public. The mobile bubble is bound to be near the point of bursting soon too. There can only be so many connect 4 and “clan battle” games before people move on.

  55. Kiryu
    May 14, 2015 at 4:59 pm

    Good for you then because Konami is dropped for me.

  56. Kiryu
    May 14, 2015 at 5:07 pm

    They won’t;they can’t wait to ruin their ip’s.The CEO is probably thinking about doing a new suikoden free to play style.

  57. Ace
    May 14, 2015 at 5:38 pm

    Konami is kill. Enjoy a player base that will leave you in the dust when the mobile crash occurs you short sighted idiots.

  58. Nonscpo
    May 14, 2015 at 5:55 pm


  59. Nonscpo
    May 14, 2015 at 5:56 pm

    It’s not so bad, mistakes like this is what allows the little guys to climb up on top!

  60. DanTheMan
    May 14, 2015 at 5:58 pm

    Bye bye, Konami. It was nice knowing you.

  61. Nonscpo
    May 14, 2015 at 6:00 pm

    Yeah this isn’t going to work for you guys, but hey what do I care? The sooner you sell of your IP’s the happier the rest of us will be, can’t wait to see what somebody else could do with the Yugioh franchise.

  62. Jack Ripper
    Jack Ripper
    May 14, 2015 at 8:57 pm

    Konami: Pay $1 for each new Stars of Destiny!

    Also get a discount of $8 when you purchase the $100 108 Stars of Destiny pack!

  63. Jack Ripper
    Jack Ripper
    May 14, 2015 at 9:00 pm

    Pretty much this. I prefer gameplay over purdy graphics but that may be because I’m an old school gamer that still likes 2D and sprites.

    Wish these dumbass CEOs would get that instead of going for the F2P or mobile model.

  64. Shinaru
    May 14, 2015 at 9:54 pm

    Square Enix publishes a lot of crappy mobile games but somehow still manages to make a profit despite bad reviews. I’m assuming this is what Konami, and several other companies, is after.

    I have nothing against mobile gaming since I’m a avid mobile gamer, or hunter, myself, but all of these low effort games makes me weep for the future.

  65. Turt
    May 14, 2015 at 10:06 pm

    The sub AAA market was really hurt and many couldn’t find a way to market their games anymore or build them within reasonable budgets.

    A lot of Japanese developers seem more like indies than AAA when compared to the size of the western AAA.

  66. Mr.Calavera
    May 14, 2015 at 10:39 pm

    It is sad to see but that is business for you.

  67. Takua343
    May 14, 2015 at 11:03 pm

    Konami’s new CEO you are a fucking idiot

  68. dsadsada
    May 15, 2015 at 3:23 am

    “but we are still thinking about how to really push our franchises onto mobile, overseas.”
    “branching the divide between hardcore and casual”

    Extremely unlikely if not impossible. If you’re lucky, you might be able to bring out something that can provide a continuous profit like some mobage games do but users of these types of games are very fickle and even fewer of those who would stay would want to give money. And the hardcore market generally has no interest in casual stuff. Likewise, casuals tend not to like the difficulty that the hardcore audience prefers. Also,

    “Our future games have to move from selling “items” to selling “features.”

    Do not want. This may just be my misunderstanding, but I’d rather buy a product than buy the ability to enjoy a product.

  69. TwinspectreGaming101
    May 15, 2015 at 8:15 am

    then i can save my money and i’ll not Buy Metal Gear Solid V since with my money they will invest it on Mobile , Good Bye Konami

  70. Remiel Pollard
    Remiel Pollard
    May 16, 2015 at 6:35 am

    It’s like this.

    The dynamic nature of PC customisation and pure PC power vs the proprietary nature and technical limitations of mobile devices means I have no interest in anything not available on PC. If the next MGS is not on PC, then this is where the game ends for me, and Konami will no longer get my money.