I have no idea! They have a website, and a facebook, and they have apparently done big press events with models dressed like King of Fighters Characters. Unfortunately, I can’t read Thai, so I have no idea what’s going on here.
The game looks pretty cool, and all your favorite fighters like Terry, Iori, Kyo, and Mai are present.
There’s even some more obscure characters like Boa, and Whip. Also, there seems to be some real life kick boxer tied up in the marketing. Weird.