Intel Pulls Ads from Gamasutra in the Wake of #GamerGate

intel 10-1-14-1

As confirmed by an Intel email and a tweet from Gamasutra, Intel has dropped all advertising support from Gamasutra. While many small name companies have dropped support of other sites, Intel is no ordinary company. Intel chips power many of the computers that we use.

After getting multiple emails from #GamerGate supporters about the actions of Leigh Alexander and Gamasutra itself, Intel finally pulled advertising support. Gamasutra has been one of the sites hardest hit by #GamerGate; it has fallen far behind in website rankings and the loss of Intel is no small blow.

This further validates the “email advertisers” plan that #GamerGate supporters have formulated. Some within GamerGate have not supported this, most likely due to lack of major results, but if this result is anything to go by, more and more of #GamerGate should be advocating these tactics; emailing advertisers seems to be working.

After a week or so of silence and a gradual decline in #GamerGate tweets, this is exactly what #GamerGate needed. What does GamerGate need to do now? We need to email companies and show them that their bottom line is being hurt.

Did anyone really think Intel cared about Gamasutra? No, they care about us, their bottom line. Our voice is our most powerful weapon, so let’s use it.


Gamer. Audiophile. Sometimes too critical for his own good. Owns a Wii U and Gaming PC. Doesn't have a poster of Iwata/Gaben in his room (yet).

  1. EPP
    October 1, 2014 at 6:31 pm

    Proud to be a part of this grassroots campaign. Thanks for covering this!

  2. Turing
    October 1, 2014 at 6:31 pm

    It’s good to see Intel is listening to their customer! I hope they get a lot of new customers with this!

  3. sengokuw
    October 1, 2014 at 6:45 pm

    I was looking into an FX6300/8 series for my next build, I think I will go Intel instead.

  4. nonscpo
    October 1, 2014 at 6:47 pm

    Vote with your wallets people vote with your wallets!

  5. Hydroninja9
    October 1, 2014 at 6:48 pm

    Ill admit , im an AMD fanboy but this might just make me switch sides.

  6. Firion Hope
    Firion Hope
    October 1, 2014 at 7:01 pm

    Not that I dislike AMD but yeah I’m going Intel for my next build anyway, so this makes me feel good :P

  7. sanic
    October 1, 2014 at 7:10 pm

    Apparently there’s going to be a large anti gamergate push back over this.

  8. Topgeartony
    October 1, 2014 at 7:12 pm

    This is just the awesome news. I’m going to have on of the best wanks tonight.

  9. Wolfe
    October 1, 2014 at 7:22 pm

    Good. When you run vicious smear pieces against your consumer market you should expect consequences.

  10. Hydroninja9
    October 1, 2014 at 7:39 pm

    Yup , I have been hearing that people are emailing intel and CNN because of what happened.

  11. Michael Anon
    Michael Anon
    October 1, 2014 at 7:49 pm

    Same here. Except for my first PC (a 166MHz Pentium MMX) I have exclusively bought AMD processors, but this made me switch sides, at least for my next buy. But I still think your prices are TOO DAMN HIGH, Intel.

  12. Michael Anon
    Michael Anon
    October 1, 2014 at 7:50 pm

    I can attest to that, I emailed Intel about this.

  13. Firion Hope
    Firion Hope
    October 1, 2014 at 7:53 pm

    Hopefully they don’t cave to pressure, maybe GG people should email them first or something.

  14. Ninjagai
    October 1, 2014 at 7:58 pm

    Hell yes. Almost makes me want a crappy integrated gpu.

  15. Hydroninja9
    October 1, 2014 at 7:59 pm

    ikr , the prices are wayyyyy to high , especially for the core i7. From what i have heard the actual ghz isn’t that good either compared to amd.

  16. Hydroninja9
    October 1, 2014 at 8:07 pm

    ewwww integrated gpu

  17. Pepper
    October 1, 2014 at 8:33 pm

    Gamasutra had it coming and we’ll keep mailing these companies until they crash and burn.

  18. Vice
    October 1, 2014 at 8:57 pm

    Thank you Intel for not standing with those that slander your own audience,I know I made the right choice when I went with Intel for my gaming system,and I´ll continue to do so. I vote with my wallet,and you earned my continuous support.

    And thank you nichegamer for reporting this,you folks are great!

  19. Steven T.
    Steven T.
    October 1, 2014 at 9:05 pm

    Because CNN is the beacon of honest to god journalism
    and integrity.

  20. Carl B.
    Carl B.
    October 1, 2014 at 9:20 pm

    Communist News Network? They lost relevance long ago.

    Hey, remember when they claimed the Malaysian flight was captured by alien visitors?

  21. Keinart
    October 1, 2014 at 9:58 pm

    Reminder that they are not the first to pull out, Polygon lost Scottrade and Unilever as their advertisers, and I think Best Buy also took them out from Kotaku. Think this is just a chain effect, the moment a few companies pull out the rest will see the fire and then run away too, nodoby will want to get their hands dirty just for the sake of a couple websites

  22. Kraus
    October 1, 2014 at 10:06 pm

    Glory to the PC Master Race

  23. Thanatos2k
    October 1, 2014 at 10:22 pm

    Justice, for now.

  24. Thanatos2k
    October 1, 2014 at 10:22 pm

    In this case it’s vote with your mouse clicks.

  25. Terry Ferguson
    Terry Ferguson
    October 1, 2014 at 10:56 pm

    Proud to be a longtime Intel customer and to have a close friend who works for Intel as an engineer. My first PC was an old Intel 386 and the first gaming PC I built had a Pentium III 1 Ghz.

    It’s a great feeling to have yet another large company actually listen to, consider, and act upon our concerns as consumers.

  26. Megamatics
    October 1, 2014 at 11:05 pm

    As they Should, most of their top Consumer Base use expensive gaming setups. Don’t blame Gamergate for the loss, it was Gamasutra’s stupid political agenda that ruined it.

  27. handsomejack47
    October 1, 2014 at 11:11 pm

    Remember how they said GG wouldn’t last more than a week and people would forget about it?

  28. RememberGamergate
    October 1, 2014 at 11:14 pm

    I already contacted Intel to thank them.

    I have been in the PC industry since the 80s and I have a strong connection of companies, friends and family who I influence where their dollar is spent.

    I can promise you that everything they buy from now on shall bear the Intel tag. I use to make concessions before to help people save a few dollars but from now on it is Intel only.

    I started my career in computers because of my early passion for gaming. To condemn “gamers” also means you point the finger at everyone who games or ever has gamed. Well done Intel. Well done.

  29. reidypeidy
    October 1, 2014 at 11:18 pm

    Wow, you guys are gross. Trying to silence people just because you don’t agree with their opinions? I thought you guys were against censorship?

  30. DoombotBL
    October 1, 2014 at 11:19 pm

    Unless AMD also wants to take the side of their consumers? Yes?

  31. Pepper
    October 1, 2014 at 11:22 pm

    They support SWJ? That’s hilarious given they were the ones that asked the hard question to Anita about “feeding the trolls” and she called CNN sexist on her Twitter afterward.(I think).

  32. bf313
    October 1, 2014 at 11:58 pm

    How is this gross? This is the way sponsorship works. People/websites can have opinions but that doesn’t mean there won’t be reprocussions relating to what they say. No one is taking away their right to say what they want but the advertisers are fully within their right to decide where they want their products advertised. I support someone with fringe beliefs to speak their mind even if their views may be offensive but I don’t expect that those who have products to advertise are required to do so on websites that they don’t agree with.

  33. the.188th.user
    October 2, 2014 at 1:13 am

    I ran out of money when I was going to buy the graphics card TTnTT

  34. imbatman452
    October 2, 2014 at 1:18 am

    small victories add up, come on gamergate go you good thing.

  35. flight2q
    October 2, 2014 at 1:42 am

    Intel prices are fair compared to their competitor. They’re not obliged to lower prices just because they easily could.

  36. flight2q
    October 2, 2014 at 1:48 am

    Perhaps our strategy should be to thank Intel and ignore CNN. If CNN attacks Intel, then we can use that against CNN.

  37. Kain Yusanagi
    Kain Yusanagi
    October 2, 2014 at 1:51 am

    I’ve seen some comparatives using Crysis 2 and some others (I wish I could find it again, dammit) that showed AMD manages to do what it does because it ‘squished’ every other frame or something of the sort?

  38. Kain Yusanagi
    Kain Yusanagi
    October 2, 2014 at 1:54 am

    And by communicating our dislike to the sponsors and the specifics of our greivances, we give them the awareness of the situation necessary to decide if they want to continue to support the views so espoused.

  39. Xanados
    October 2, 2014 at 2:35 am

    Vote with your emails shed the light to pull the rug from underneath them.

  40. Madbrainbox
    October 2, 2014 at 3:51 am

    Was gonna buy an I7 anyway this december.Now I can do it without reservation.

  41. Madbrainbox
    October 2, 2014 at 3:52 am

    The more sponsors they lose the better.

  42. Nick_Soapdish
    October 2, 2014 at 3:56 am

    Looking at all the tears right now http://i.imgur.com/4E7UDjg.jpg, who should you appease? The people calling you misogynists who have never built a PC in their life? Or the dedicated gamers who are the ones who shelve out hundreds of dollars like I did for my i7?

  43. Madbrainbox
    October 2, 2014 at 4:04 am

    It’s called a counter attack.I don’t know about you but there are many people who are not very keen on being someone’s punching bag.They brought this on themselves.

  44. Madbrainbox
    October 2, 2014 at 4:09 am

    “It’s an attack on women”.Impressive mental leaps.

  45. GDI
    October 2, 2014 at 4:15 am

    Over here it’s i5s, i5s everywhere. Graphic workstations and even the servers are just the Xeon equivalent of i5s. i7 is for those pet companies run by princelings rolling in dough.

  46. Madbrainbox
    October 2, 2014 at 4:16 am

    Wondering if an Intel Core i7 4770K 3.5GHz box would be a good choice for a new processor.

  47. Hydroninja9
    October 2, 2014 at 7:23 am

    i swear all these people saying “intel is for GG AMD is for anti GG” make me sad :( ,#AmdFanboy

  48. James, Vivian
    James, Vivian
    October 2, 2014 at 9:10 am

    Money is the only language these people understand and respect. Keep up the good work, guys!

  49. James, Vivian
    James, Vivian
    October 2, 2014 at 9:12 am

    Tim Schafer approves.


  50. Phelan
    October 2, 2014 at 9:16 am

    Guys check this out

    “Gamergate, the online backlash targeting a female game developer and critics of sexism in games, has a surprising new friend: Intel, the world’s largest chipmaker.”

    Retweeted by Fred Dutton blog manager of SCEE

    Guys… that’s fucked up! When did anyone attacked female developers? Who defends sexism? That’s fucked up! This is like propaganda, they took good news and twisted it to sound like something bad.

  51. Gillman
    October 2, 2014 at 11:28 am

    There really hasn’t been a decline. Last week saw a BUMP in #gamergate usage.

  52. Michael Anon
    Michael Anon
    October 2, 2014 at 1:58 pm

    Of course not, they’re not obliged to anything. But. I recently bought a new motherboard + processor. I got an 8 core AMD FX-8350 BE @ 4GHz. It cost me $180 (in Sweden) and can easily be overclocked to 4.5GHz without having to increase voltages or resort to liquid cooling.

    A comparable CPU for gaming would be the i5 4670k. That costs $300 in Sweden, so 67% more for the same gaming performance. And they are only comparable when it comes to games – for things like rendering and other things that uses all the cores the AMD is faster than the Intel processor.

    You don’t buy an Intel because you want value for money, you buy Intel because you’re an enthusiast who doesn’t mind paying more to have the fastest processor.

  53. 2501
    October 2, 2014 at 2:37 pm

    It just shows how desperate they are, that they are afraid of us changing their status quo. All they can do is smear us and spread misinformation, pathetic.

  54. Megamatics
    October 2, 2014 at 3:03 pm

    It would be funny if Majority of them who are disappointed made these messages using I-Devices.

  55. Phelan
    October 2, 2014 at 3:59 pm

    But let’s not get cocky.

    They don’t need to be desperate, they are still much stronger than gamersgate. They hold the most dangerous weapon called – media. They can create informations just to crush gamersgate.

    It won’t change in just few days. Maybe it will take next 5 years to change anything. And seeing that backlash I wouldn’t be suprised if Intel return to ads.

  56. Gregg Braddoch
    Gregg Braddoch
    October 2, 2014 at 5:22 pm

    What is funny, is most of them probably ARE.

  57. Gregg Braddoch
    Gregg Braddoch
    October 2, 2014 at 5:24 pm

    They’re not stronger than GG. They’ve just been at war longer.

    We the people finally told them to back off, complacency is their only hope. Lets keep at it.

  58. Gregg Braddoch
    Gregg Braddoch
    October 2, 2014 at 5:25 pm

    We should check to see if AMD still advertises with the anti GG crowd – who knows, they might not.

  59. Gregg Braddoch
    Gregg Braddoch
    October 2, 2014 at 5:28 pm

    I think you are confused about what ‘censorship’ is.

    Keeping people’s opinions from being expressed publicly is censorship.

    Writing advertisers about people who commit censorship and libel is free speech. If anyone with advertisers is a jerk, or grossly generalizes the target demographic of those advertisers, it is their right to cancel their advertisements.

    Nobody is stopping these people from writing lies, and saying whatever they want – they just get to deal with the consequences of being bullies.

  60. Thanatos2k
    October 2, 2014 at 7:26 pm

    These websites have the right to publish whatever they want.

    They also have the right to go out of business as a result they publish.

  61. Lars Anderson
    Lars Anderson
    October 2, 2014 at 9:11 pm

    Excellent move by Intel. show these lying media blowhards they can’t run rampant over the community that supports this industry.

  62. Anbutou
    October 2, 2014 at 9:24 pm

    Intel is NOT an idiot. They don’t give two craps about a weaponized editorial site, they care about the people the editorial site is attacking who are buying their products.

    I’ve never been 100% on Intel’s side, but their core 7’s were absolutely phenomenal at a time when AMD crapped the bed with the lights on, and I plan on supporting them in the future, so long as AMD isn’t putting out a competitive product for half price like before :P. This is just the first of many guys, keep it up. The companies buying ad-space on their websites don’t want to have their names attached to attacks on their customers.

  63. GH56734
    October 3, 2014 at 12:58 am

    Mouse clicks = money ;)

  64. GH56734
    October 3, 2014 at 1:00 am

    They’re still saying that in neogaf (lol).

  65. GH56734
    October 3, 2014 at 1:08 am

    I love how one fuck said “as a gamer I’m disappointed Intel pulled …”
    That piece of opinion was about how gamers are dead!
    Mysoginic basement-dweller pieces of shit that do not need anyone to cater to!
    A market that should indulge in self shaming so that generalization-loving SJWs can forgive them!

    What a beautiful meltdown ;’)

  66. GH56734
    October 3, 2014 at 1:11 am

    There are other female game developers that didn’t insult a huge group of people having nothing to do with her over her frustration about her ideas (whose absence counts as harrasment and sexism for her) not being popular

  67. Marcus Dubious
    Marcus Dubious
    October 3, 2014 at 5:08 am

    I especially like the comment from the so called gaming journalist Leigh Alexander, the one who wrote the article that got the ads pulled where she asks how to directly replace an i7 with an AMD chip and has to be schooled on the fact that she would need a new motherboard.
    This is how little these people know about gaming and just shows that they are nothing more than bitter SJWs meddling in gaming as they can’t handle men having a hobby that they don’t directly control..

  68. miiyukichan
    October 3, 2014 at 6:25 am

    “intel chips power many of the computers”
    more importantly they are fortune 100 company. the 65th company in the world in fact.
    that is much more important with more buying power in today’s world than simply ‘they are in many computers’.
    my gaming rig has an i5… i was going to go amd but i was persuaded (and scared of things i heard about amd) by other pc gamers to go intel.
    and now i definitely don’t regret it and my upgrade will be i7 too.

    intel did good. we will ‘advertise’ for them and they have gained many a loyal customer now (who will buy their high, high tech cpu unlike common business workstation) and we get the benefit of saying ‘what was that, anti-gg? we’re not affecting you, you said? eh? i didn’t hear you?’

    it is a win/win for both sides.
    even if you don’t have intel guys, please email them and show them SUPPORT for their decision.
    the anti-gg are trying to harass them out of it.
    support them, tell them you are happy they decided as they did.
    and buy their hardware. speech is nothing. you know what is? your wallet.
    the anti-gg are damage controlling and spreading false allegation that intel is sexist, horrible company (which of course intel can take care of themselves if it is lawfully libel, i’m not educated so i can’t make that call, but i’m sure intel is big enough they can consult their top notch lawyers if so), so let’s show them we do care and acknowledge they cared.

    i don’t think intel is sweating much tho.
    these people are on twitter asking how to ‘change out an intel for an amd’ (omg lol) and ‘what are other processor than intel?!?’
    they don’t know amd… or arm, either.
    these people didn’t even realise what they were buying at all. intel made a good decision and they know what’s up. they didn’t come to this conclusion over night, they are a multi-billion $$ corp, they are in fortune 100… and most companies are just happy being on fortune 500.

    but give them your thanks anyway. everyone likes to be complimented. even big companies. tell them you own intel if you do. tell them you are considering or you will upgrade to intel if you really are. but thank them no matter what.

  69. miiyukichan
    October 3, 2014 at 6:27 am

    yes amd should step up any day now…
    if not they will see a lot of lost dosh.

  70. miiyukichan
    October 3, 2014 at 6:29 am

    they’re still trying to say smash 4 is going to crush it
    too bad for them that i think smash 4 3ds looks bad and i refuse to buy the same game twice (when wii u will likely have 100% experience anyway).
    so i’m still here
    and many others on twitter are openly saying that they don’t care for ssb4 too.

    if DESTINY couldn’t crush this then… yeah. somehow i don’t think the crappier version of ssb4 will XDD

  71. miiyukichan
    October 3, 2014 at 6:32 am

    yes. everyone consults me for pc rigs too.
    intel knows that pc gamers are always the ‘go to this person’ person in their circle of friends and family.

  72. miiyukichan
    October 3, 2014 at 6:35 am

    yes, but intel is on the fortune 100 list (#65)
    NONE of the others you mention are. maybe on fortune 500, but intel is up with some of the top grossing companies in the whole world.

    that is a huge hit, to see intel abandon you. because they make so much money, which much is poured into ads.
    that HURTS.
    this is the biggest blow yet which is why anti-gg are so angry right now.

  73. miiyukichan
    October 3, 2014 at 6:40 am

    i paid $200 for my i5. it’s not as much as i7, but i’m young too. i saved up my money for two years just to get a good pc. i went with intel cos i heard more good things from them than amd. intel was just ‘very expensive’. amd has some scary stories i’ve heard. i don’t think amd is bad, but i didn’t have the kind of money to spend it with worry, yknow?

    there are people on twitter saying ‘what is another processor than intel?’ and ‘how to change intel for amd (are these people unaware of arm for phones and tablet??)?’. these people don’t even realise anything. they don’t know amd or arm. they don’t even pay attention to what they buy. ‘omg this has so much hdd and ram sounds good big numbers good -ignore latency-‘

    no wonder intel doesn’t care about them

  74. miiyukichan
    October 3, 2014 at 6:41 am

    they probably are haha
    but iirc didn’t apple just change to something proprietary they make themselves on their phones? or did i read that wrong? do they still outsource processor to intel?

  75. miiyukichan
    October 3, 2014 at 6:42 am

    wow i didn’t notice that. good catch. not a single one of them said ‘i’m a gamer and’…

    well, i think that wraps it up guys. that’s at least some confirmation these people don’t play games.

  76. miiyukichan
    October 3, 2014 at 6:43 am

    and hardware and is why intel doesn’t care
    i’m /13/ and i know that you have to get a new board for amd vs intel ughhh

  77. miiyukichan
    October 3, 2014 at 6:51 am

    we ‘attacked’ quinn, who developed one ‘game’, for like, two days before we realised she just left the back door open to a whole scandal.
    otherwise idk because … she might not be a developer but my favourite artist in gaming is TSUNAKO, who is a woman.
    the best animal crossing game is directed by aya kyogoku, who is a woman. she brought so much to the series, and i hope she also is the director for the wii u one too. i play this game every day still.
    no one is attacking them as far as i know? so whatever

    and i’ve not found a SINGLE sexist person in gamergate. not someone who tried to silence me cos i’m female. and there’s a lot of that from, surprise, the ‘feminist’ men on the anti-gg side.

  78. GH56734
    October 3, 2014 at 7:42 am

    No, there was one stupid enough to say he’s a “gamer” even though the narrative he’s defending rejects that term and says everyone who identifies with it should be shamed (generalisations are cool)

  79. C G Saturation
    C G Saturation
    October 3, 2014 at 8:17 pm

    There are a tremendous amount of hit pieces smearing GamerGate as “being on the wrong side of history” and “bullying people promoting equality”. A quick Google search shows many such results.

    Industry programmers and designers who enjoy bending over sideways for Leigh Alexander’s racist, misandrist abuse are gathering in droves to blindly defend her:

    “Former Naughty Dog designer Richard Lemarchand, tenured Associate Professor in the Interactive Media & Games Division of the School of Cinematic Arts at the University of Southern California, wrote a letter to Intel voicing his concerns about the company removing its ads, and he rallied his peers on Facebook, noting “it’s crucially important that they hear from anyone who agrees with me, and others like me, in as large volume as possible and as quickly as possible.”

    I suggest everyone contact Intel in an attempt to counter the lies pushed forward by these corrupt and morally bankrupt misandrists who are clearly seeking to suppress freedom of speech and true equality for personal profit.

    Here is the link:

  80. Sand Ripper
    Sand Ripper
    October 4, 2014 at 8:14 pm

    Don’t fuck with the people who pay your bills.

  81. Phredreeke
    October 5, 2014 at 12:33 pm

    Performance isn’t solely determined by ghz. In fact using ghz as a metric is only meaningful when the architectures are otherwise identical.

    The difference between i5 and i7 is mainly hyperthreading, a larger L3 cache and slightly higher stock clock speed. Hyperthreading only helps if the game has more than 4 threads and the advantage of a larger L3 cache is very hit or miss (see what I did there?)

  82. Ryan Lawson
    Ryan Lawson
    October 8, 2014 at 9:00 am

    This is a sentiment I saw quite a bit, and it really shows you don’t know what censorship means. Leigh and Gamasutra can post all the articles they want, none of us have the keys to their system to block their access. If they insult their demographic, and that demographic lets their advertisers know they don’t appreciate being insulted, “and BTW we’re your target market for the pricey gaming components you sell”, that advertiser can stop sending money. Remember that Leigh and friends are the ones that actually coordinate to block dissenting opinion, how do you figure we’re the ones with censor power? Currently my only tweet is…