The strong presence of Gen Z and millennials on social media platforms creates a massive potential for the iGaming industry to boost their business. Collaborating with gambling influencers is one way to reach a broader audience through social media. These professionals can foster a sense of community among their huge global followers.
So now is the time for gambling organizations to partner with these online influencers.
Who are Gambling Influencers?
Like any industry, social media influencers have the power to build brand awareness for gambling companies. Influencers have profound connections with their fans. These influencers don’t only engage followers through live streaming or reviews but also suggest better gambling skills and tips.
Influencers spark engaging discussions about e-Gaming events or brands to boost conversion rates. They also regularly host online competitions, giveaways, and events to drive engagement for a particular iGaming company.
Hence, brands look forward to partnering with them to reach new customers across the globe.
Types of Gaming Influencers
The gaming influencer market is vast, which helps online casino brands grow using different promotional techniques. These influencers exist on all online networking channels, including Twitch, YouTube, Instagram, TikTok, and Twitter.
Hence, engagement tactics vary depending on the social media channel influencers use.
Streamers
Video game streamers broadcast their gaming playtime via Twitch to directly contact the audience. It allows game fanatics to understand the gameplay of newly launched and famous game titles.
The authenticity, engagement, and exposure of streaming are a no-brainer for brands looking to expand their demographic reach.
Vloggers
Gaming vloggers create videos on YouTube to promote new games, brands, or active bonuses. These vlogs can cover reviews, tutorials, tips, or funny in-game moments.
Micro-Influencers
Even influencers with a smaller fanbase ranging between 500 and 10,000 followers can significantly influence the iGaming market. Micro-influencers follow a niche target method focusing on a specific gaming element or a game.
Affiliate Marketers
Affiliate marketing is another social influencing category that promotes online casino services via websites, blogs, or social channels.
Affiliate site owners can impact potential players’ decisions by comprehensively reviewing a brand’s offerings. It includes game portfolios, bonuses, payment systems, and licensing regulations. Thus, partnering with them for brand promotion is worth the effort for online casino platforms.
Famous Casino Gambling Influencers
Here’s a checklist of the industry giants followed by many gambling enthusiasts to improve their gaming experience.
- Vegas LowRoller
LowRoller discusses different games and winning strategies. He focuses on low-stake bets, making him an ideal gambling influencer for novice players. Over 50 million views on his YouTube channel reflect his credibility among online gamblers.
- Casino Daddy
With more than 160,000 followers, Casino Daddy is another popular Twitch streaming channel by the Joelsson brothers. They live-stream videos on various gambling genres, including slots, roulette, poker, and blackjack. Hence, their page gains massive traction from live-streaming lovers every day.
Several reputable online gambling brands collaborate with Casino Daddy for game promotions.
- NG Slot
Narek Gharibyan, aka. NG Slot is a slot gaming champion. He’s famous for vlogging land-based and online slot machines that he streams on his YouTube channel.
As per the industry’s estimation, NG Slots net worth today stands at a gigantic $2 million with 461K subscribers. Hence, a collab with this YouTuber can take slot game operators to a new height.
- Dave Dealer
Dave is a casino expert and affiliate marketer that partners with many operators year-round. He offers first-hand opinions on reliable online casinos for novice and seasoned players. Besides,
Dave recommends the latest bonuses and promos to boost your winning chances.
Monetization Strategies in Influencer Marketing
As per GlobeNewsWire, the global online gambling segment is booming that can reach USD 95,023.13 million by 2025. It indicates that gaming influencers will have an immense earning opportunity in the coming years.
In fact, the amount that brands spend on influencer marketing is growing every year. The key monetization strategies include:
- Displaying ads on streaming videos
- One-off collaborations for a few weeks campaign
- Selling in-game items and personal merchandise on Twitch
- Getting paid by casino companies for curating promotional content
- Receiving a commission when a follower uses a bonus code through custom brand URLs
What are the Challenges Faced by Gambling Influencers?
Social media influencing is no child’s play. Firstly, influencers lose their private life. The regular efforts to stay connected with their audience blur the boundaries between work and personal life. Besides, there’s constant pressure to maintain their online presence to meet the followers’ expectations.
An influencer also faces online trolls and abusive messages from people envious of their success. Sometimes, they may go through creative block while managing different collaborators with specific marketing goals.
This aspect of influencer marketing affects their emotional health, leading to dissatisfaction in life and career.
FAQs
- Who is the top gaming influencer in the world?
Casino Daddy and NG Slot are the top gambling influencers. They gain several views daily on their social media tutorial videos.
- Do casinos pay influencers?
Yes, online casino companies pay a lucrative amount to gaming influencers to promote their games. Once the followers see their reviewed content, it creates a larger audience for the gambling site.
Wrapping Up
Social media influencers can shape public opinion and drive consumer behavior. Thus, this marketing trend is likely to continue. Online casino companies are readily tapping into their established audiences to build credibility in the market.
That said, gambling influencers can earn an abundance of income by collaborating with the iGaming brands.
