Indie developer Thirdverse has announced Hello Kitty Skyland, a new social virtual reality game set in the Hello Kitty universe by Sanrio.

Hello Kitty Skyland is in development for Quest VR and “other major VR platforms” with a release set for sometime in late 2025.

For now, applications for a creator program have been launched, giving fans an early chance to try the game – you can apply for it here.

Here’s a rundown on the game:

Game Overview

Hello Kitty Skyland is an innovative social VR game set in a virtual world called “SKYLAND,” where Sanrio characters live. Players from around the world can gather to enjoy a variety of activities and interactions unlike anything seen before in Hello Kitty games. In addition to immersive encounters with Sanrio characters in VR, the game offers multiplayer experiences that make full use of your hand controls, as well as features such as item crafting and customization of both your personal space and avatar, delivering the unique appeal of VR. Through extensive customization, cooperation, and competition, players can enjoy a truly diverse range of experiences.

Masaru Ohnogi, CEO and the Executive Producer of this project, previously served as the producer of the avatar communication service “TinierMe,” which gained over 5 million users—especially among teenage girls in North America. Now, leveraging that experience, he is bringing the world of Hello Kitty to life in a highly immersive VR environment, evolving the stage from PC to a next-generation virtual space.

Two Avatars for Self-Expression

In this game, players have access to two distinct avatar styles and can freely switch between them. The humanoid style offers extensive customization and dress-up options, allowing players to express their individuality within the world. The other style is designed for moving freely throughout SKYLAND, enabling dynamic and intuitive VR actions unique to the medium. This style is an original player avatar created under the design concept supervised by Sanrio. By seamlessly switching between these two styles, players can fully enjoy both communication and action within SKYLAND.