Publisher Nighthawk Interactive has announced a western release for Hello Kitty and Friends: Freeze Tag Party, Imagineer’s cute magical action game with Sanrio characters.

Hello Kitty and Friends: Freeze Tag Party is coming west for Nintendo Switch on November 6th digitally and physically. Preorders are now live at retailers.

The game was originally released in Japan for Switch back in March 2025 as Sanrio Characters Miracle Match: Magical Onigokko.

Here’s a rundown on the game, plus a new trailer:

Hello Kitty and Friends: Freeze Tag Party is an action game where popular Sanrio characters play an exciting game of tag in a magical world! Choose to be either the Challenger (runner) or the Hunter (chaser) and enjoy thrilling tag matches using each character’s magical skills.

Collect Jewels as you play to unlock new characters and dress them up in a variety of adorable outfits. Take on over 70 different missions for an even greater challenge!

Step into a dreamlike magical world and enjoy unforgettable moments with all your favorite characters.

Bonus Item: Every Physical Edition comes with Hello Kitty and Friends: Freeze Tag Party Stickers while supplies last!

Key Features:

• 35 Adorable Sanrio Characters: Fan favorites like Hello Kitty, My Melody, and Cinnamoroll are here—along with many more! Each character comes with unique stats and magical skills, offering a variety of playstyles. Enjoy watching your favorite characters come to life with charming 3D animations and adorable movements!
  • Challengers Include: Hello Kitty, Hello Mimmy, Dear Daniel, My Melody, My Sweet Piano, Littleforestfellow, Little Twin Stars(Kiki, Lala), Cinnamoroll, Mocha, Cappuccino, Chiffon, Espresso, Poron, Pompompurin, Pochacco, Tuxedosam, Kerokerokeroppi, Hangyodon, Ahirunopekkle, Wish me mell, SUGARBUNNIES(Shirousa, Kurousa), Bonbonribbon, U*SA*HA*NA
  • Hunters Include: Kuromi, Baku, LLOROMANNIC(Berry, Cherry), Bad Badtz-Maru, Tzunko, Pandaba, GOROPIKADON(Goro, Pika, Don)
• Play solo or with Friends and Family: using Local or Co-op Play. 
• Unique Magical Skills: Each character has their own Skills—some are great for hiding, others for escaping, helping teammates, or chasing. As your character levels up, their magical skill also evolves, adding depth and replay value to every match.
• Dress-up Fun in the Shop: Head to the Shop to dress up your characters in stylish outfits! Try putting trendy glasses on Hello Kitty or dress My Melody in a dazzling gown—mix and match your favorite looks for each character.
• Mission Mode: In addition to standard tag battles, challenge yourself in Mission Mode, where you’ll need to meet specific conditions to clear each stage. There are 70 missions in total—35 as a Challenger and 35 as a Hunter—each awarding Gold, Silver, or Bronze trophies depending on your performance. Aim for Gold in every mission and show off your tag mastery.
• Magical Tag Battle System: Each match is a thrilling game of tag featuring 6 Challengers (runners) and 2 Hunters (chasers). Players take control of one character on either team.
  • Challengers win if at least one member escapes until the timer runs out.
  • Hunters win if they catch all Challengers within the time limit.